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Egypt’s Rich Bake Accelerates Procurement Modernization with Teradix Partnership

Written by: Ahmed Saad

 Teradix, a leading Egyptian SaaS provider of digital procurement and sourcing solutions, has announced a strategic partnership with Rich Bake, one of Egypt’s largest bakery manufacturers, to implement a full-scale digital transformation across its procurement operations.

The collaboration builds on the success of an initial deployment of Teradix solutions within Rich Bake’s procurement function and aims to extend the program into a multi-phase transformation.

The initiative focuses on automating sourcing workflows, enhancing supplier engagement, strengthening governance, and increasing operational transparency, enabling faster decision-making and improved efficiency across the organization.

Procurement as a Strategic Driver of Growth

With Rich Bake expanding its manufacturing facilities and distribution network, procurement has become a central lever for operational efficiency, cost management, and sustainable growth.

“Rich Bake is undergoing continuous growth and transformation,” said Gilbert Hobeika, CEO of Rich Bake. “Partnering with Teradix allows us to bring transparency, speed, and structure to our sourcing operations, directly supporting our strategic objectives.”

The partnership highlights a broader trend among Egyptian manufacturers embracing digital solutions to enhance competitiveness and governance across their operations.

From Digital Tools to Operational Excellence

This initiative is designed to deliver operational improvements, not just technology adoption. Teradix supports Rich Bake across all key sourcing activities, including requests for quotation (RFQs), online and reverse auctions, structured supplier engagement, and performance monitoring, all within a unified platform that ensures consistent processes across factories and teams.

Loaay Aly, Supply Chain Director at Rich Bake, added: “Our goal was not only automation, but complete transparency and control over every step in procurement. Teradix combined technology, hands-on support, and change management to help us manage complexity while maintaining speed and efficiency.”

Measurable Impact and Future Roadmap

Teradix’s approach emphasizes scalable procurement operating practices through collaboration with leadership, procurement, and supply chain teams, ensuring adoption, governance, and measurable business outcomes. Khaled Aboshady, CEO of Teradix, commented: “We are more than a technology provider.

We partner with clients throughout the transformation journey—from people and processes to data and technology—to convert digital procurement initiatives into tangible, measurable results.”

The Teradix platform enables Rich Bake to enhance supplier transparency, accelerate sourcing cycles, improve performance visibility, and identify cost-saving opportunities. Future phases may include AI-powered supplier discovery, sourcing optimization, inventory surplus management, and expanded supplier collaboration frameworks, creating a foundation for long-term innovation in procurement.

This strategic partnership underscores the growing importance of digital procurement solutions in Egypt’s industrial sector and positions Rich Bake at the forefront of innovation in sourcing and supply chain management.