Madinet Masr (EGX: MASR.CA), one of Egypt’s leading urban community developers
has signed a strategic Memorandum of Understanding (MoU) with Qwell, the first regional
network specializing in advanced senior lifestyle solutions The partnership aims to introduce
integrated smart living models for seniors, reinforcing Madinet Masr’s commitment to delivering
innovative residential experiences that foster sustainable and positive impact across its developments
First Qwell Senior Living Community to Debut at “Esse Residence” in Sarai
The collaboration will see the launch of the first Qwell senior residential community within
the Esse Residence development in Sarai The community will feature 78 purpose-designed
units tailored to the mobility, sensory, and lifestyle needs of seniors, offering a safe, comfortable
and empowering environment With this initiative, Sarai introduces a new benchmark for independent
senior living in Egypt, meeting the expectations of clients who value luxury, wellness, and premium
quality standards, while ensuring social integration rather than isolation
Madinet Masr’s Vision for Inclusive and Human-Centered Living
Eng. Abdallah Sallam, President and CEO of Madinet Masr, emphasized that the partnership
marks a strategic milestone in the company’s mission to redefine integrated, human-centered living
in Egypt He noted This collaboration with Qwell reflects our vision to create unique and inclusive
living experiences tailored to all life stages. Senior living is not merely about providing housing it is
about delivering a holistic lifestyle that ensures independence, comfort, safety, and emotional well-being
This project embodies our commitment to putting people at the heart of every design while supporting
sustainable and inclusive communities
Qwell Introduces a Transformative Model for Active and Independent Senior Living
Magdy El Ridy, CEO of Qwell, expressed enthusiasm for the partnership, highlighting the
goal of crafting a human-centered senior living model rooted in wellness and community
“We aim to offer an active, independent lifestyle that inspires dignity, confidence, and daily
fulfillment he said Qwell’s approach focuses on self-expression, community engagement, and
personal growth, positioning aging as a meaningful and enriching journey rather than one defined
solely by traditional care This approach aligns seamlessly with Madinet Masr’s vision of creating
empowering environments where seniors live independently and purposefully, serving as active
contributors to the community
Sarai: A Strategically Located and Fully Integrated Urban Development
Situated along the Cairo–Suez Road and Al Amal Axis in New Cairo, Sarai boasts exceptional
connectivity—just 5 minutes from the New Administrative Capital, 10 minutes from the American
University in Cairo, and 15 minutes from the Ring Road Spanning 5.5 million square meters, Sarai
blends vibrant urban living with serene suburban landscapes, offering a diverse mix of residential
options, including apartments, S-Villas, and townhouses, surrounded by extensive green open spaces
