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Storm Expands African and Maghreb Presence Following Major Deals at GITEX 2025

Written by: Marwa Abu Zaher

Storm Mobile Trading FZCO, a regional leader in electronics distribution

e-commerce, and international trade, has successfully concluded its participation

in GITEX Global Dubai 2025 by securing a series of strategic agreements valued at

over AED 200 million This milestone underscores Storm’s strong market position

and growing influence in emerging markets across Africa and the Maghreb

Laying the Groundwork for Regional Growth

Speaking on the sidelines of the exhibition, Majed Moneir, Founder and CEO

of Storm, described the company’s involvement in GITEX 2025 as “a turning point

in regional collaboration”, highlighting the formation of long-term strategic partnerships

aimed at fueling sustainable growth and expansion Our participation this year marked

a strategic leap. We’ve established a foundation for collaborative growth with key

regional players,” Moneir stated These partnerships support Storm’s expansion roadmap

driven from its operational base in Dubai Free Trade Zone, and align with its vision of

becoming a pan-regional hub for electronics and smart devices

Focused Expansion into Key African and Maghreb Markets

Storm’s upcoming growth phase will focus on extending its footprint into high-potential

markets including Algeria, Morocco, Tunisia, Sudan, Ethiopia, and Cameroon. These territories

according to Moneir, represent untapped opportunities with favorable dynamics for consumer

electronics distribution To ensure efficiency and market alignment, Storm is prioritizing local

partnerships, deep market research, and the development of high-performance after-sales support

networks  a critical factor for sustained success in African markets Our strength lies not just in

product offerings but in the complete distribution ecosystem, said Moneir From logistics to local

support, we’re building long-term relationships that deliver lasting value

Leading Distributor for Global Tech Brands

Storm has established itself as a trusted regional distributor for top global

electronics brands including Apple, Samsung, HONOR, Xiaomi, Realme, Infinix, and Oppo

The company handles both wholesale distribution and regional trade operations, ensuring

the availability of authentic, competitively priced smartphones and smart devices in all target markets

With a focus on the rapidly expanding smartphone market in emerging economies, Storm

continues to integrate end-to-end logistics, customer service, and distribution efficiency to

strengthen its value proposition

Visionary Investment Strategy for 2026

Looking ahead, Storm is preparing to inject new investments in 2026, aimed at

accelerating its presence across the Maghreb and African regions This will include

opening new regional offices, expanding its partner network, and introducing new

product lines to meet growing demand We’re approaching GITEX 2026 with a more

advanced business model, greater brand portfolio, and a renewed focus on innovation

 Moneir noted Our goal is to evolve into a fully integrated, sustainable business platform

that drives regional digital transformation

Empowering Innovation and Collaboration Across Borders

Moneir emphasized that Storm is not merely building a distribution network

it’s crafting an ecosystem of innovation, growth, and collaboration

We are committed to being a key player in the ongoing economic and

technological transformation across Africa and the Maghreb, he said

About Storm Mobile Trading FZCO

With more than 25 years of experience in telecommunications, technology

and global trade, Storm has emerged as a regional powerhouse in the distribution

of electronics and home appliancesBetween 2015 and 2023, the company successfully

operated over 50 franchise outlets in partnership with Orange Egypt, becoming a

benchmark for local and regional franchise models.

In addition to its technology operations

Storm maintains a robust agricultural export division, shipping potatoes, garlic, onions, and

oranges to markets including Russia and Lebanon The company also operates a modern

agricultural facility in Georgia, built on sustainable farming technologies

From its Dubai headquarters, Storm continues to lead B2B electronics distribution across the

Middle East and Africa, driving forward its vision of regional integration, sustainable expansion

and long-term market impact