Majed Mounir: STORM accelerates its expansion across Africa and the northern region, aiming to explore new growth horizons.

Amid the buzzing halls of GITEX Dubai 2025, Majed Mounir, Founder and CEO of STORM, revealed

the company’s bold plans to expand aggressively across Africa and North

Africa, capitalizing on its strategic hub in Dubai’s Free Trade Zone to drive its next phase

of regional and global growth.

“STORM is moving forward at full speed to strengthen its presence across regional and

international markets, with a particular focus on the Maghreb and

African regions,” said Mounir, underscoring the company’s ambition to reach a wider

customer base through its expanding distribution network.Having already

achieved significant coverage across the Gulf, STORM is now turning its attention

to high-potential markets including Algeria, Morocco, Tunisia, Sudan, Ethiopia,

and Cameroon — territories

Mounir described as “promising markets full of opportunities for sustainable growth.”

“We work closely with top global brands like HONOR and Samsung, and each market tells

a different story,” he explained.

“In Sudan, Samsung holds the lion’s share; in Ethiopia, price is the main driver; while

in Morocco and Algeria, consumers lean toward premium smartphone categories.”

Africa’s Digital Momentum

Mounir highlighted that STORM’s footprint in Africa has been growing steadily, powered by

collaborations with local partners in each market who help the company

better understand consumer needs and optimize distribution efficiency.

He praised the UAE’s pioneering digital transformation and investment climate,

describing it as “a model that inspires the entire region.”

Mounir also noted that African consumers are evolving rapidly due to the spread

of internet connectivity and social media:

“Today’s consumers are more informed, more selective, and far more value-conscious.

They compare brands and prices before making any decision.

The real strength of a distributor lies in smart marketing and after-sales service — two

pillars that STORM

gives top priority.”

He added that STORM’s growth strategy centers on working hand in hand with local

market leaders to expand distribution networks and deliver reliable

after-sales support, granting the company flexibility and speed

to scale operations across diverse territories.

Global Alliances, Local Expertise

According to Mounir, STORM’s alliances with leading international brands give

the company access to the most sought-after devices, while it manages end-to-end

trade and distribution across regional markets.

“Our role is to ensure that customers receive original, high-quality products at competitive

prices,” he said, noting that the company’s current focus is on

smartphones, accessories, and smartwatches — three of the fastest-growing categories in

emerging markets.

Investing in the Future

Wrapping up his remarks, Mounir emphasized that STORM’s vision extends beyond

commercial success.

“We don’t just build businesses — we build ecosystems of collaboration that open

doors for innovation and sustainable growth across the region,” he said passionately.

Looking ahead, he revealed that STORM plans to inject new investments in 2026

as part of an ambitious expansion strategy that includes opening new

offices, entering additional markets, and introducing world-class electronic brands to

consumers in untapped territories.

“STORM today stands among the most promising companies capable of leading a new

wave of growth in the regional electronics and distribution sector,” Mounir concluded.

About STORM

With over 25 years of experience, STORM has become a key player in international trade, import, and export,

specializing in telecommunications, electronics, and home appliances.

The company partners with HONOR, Samsung, Apple, OPPO, Xiaomi, Realme, Infinix, and Nokia, providing integrated

solutions for mobile devices, air conditioners, and a wide range of electronic products.

Between 2015 and 2023, STORM established and operated over 50 Orange Egypt franchise branches, which remain among

the most successful nationwide — a benchmark for excellence in telecom retail.

Beyond its tech business, STORM has diversified into agriculture and exports, supplying premium crops such as potatoes,

onions, garlic, and oranges to destinations including Lebanon and Russia.

It also operates a modern greenhouse facility

in Georgia, producing high-quality vegetables under sustainable farming practices.

From its regional hub in Dubai’s Free Trade Zone, STORM manages large-scale

wholesale distribution of electronic devices and is now gearing up for an ambitious

push into Africa and North Africa, aiming to forge new partnerships, unlock growth

opportunities, and cement its position as one of the region’s fastest-growing electronics and

distribution powerhouses.