People & Places Launches EGP 1 Billion Hills of One Development in Sphinx City with Leading Contractors

People & Places, a rising star in Egypt’s real estate development landscape
has officially commenced construction on Hills of One, its flagship mixed-use
development in Sphinx City The company has signed contracts with two of Egypt’s
most reputable construction firms, Arabtec and El Amar, to execute the initial phase
of the project, with a total investment exceeding EGP 1 billion
The first phase includes the Boulevard Hills and North Villas zones, and construction began
in September 2025 The execution timeline is set at nine months, with the first batch of luxury
villas in Hills of One scheduled for handover in 2028
Strategic Construction Partnerships with Arabtec and El Amar
People & Places The awarding of the construction contracts followed a competitive tendering process
during which Arabtec and El Amar were selected based on their extensive track records
engineering excellence, and ability to deliver premium real estate developments on time
and at the highest standards This strategic collaboration aims to accelerate project timelines
while maintaining architectural integrity and superior build quality, in line with People & Places
commitment to craftsmanship and design-driven communities
Leadership Vision: Delivering Integrated Living Inspired by Modern Lifestyles
Karim El Assal, Co-founder and Group CEO of People & Places, commented
“We are committed to developing fully integrated communities that inspire a holistic and balanced
lifestyle Our vision is anchored in three core pillars vibrant commercial districts, captivating natural
landscapes, and world-class hospitality solutions By working with leading construction companies
in Egypt, we ensure that Hills of One is delivered with unmatched precision, quality, and lasting value
Eng Nabil Amasha, Co-founder and CEO of People & Places, added
“We always collaborate with the best in the market to translate our design philosophy into projects
that reflect authenticity, creativity, and meticulous attention to detail Our strategy focuses on
sustainable living experiences that redefine community building
Hills of One: A High-End Residential Development in Sphinx City
Strategically located in Sphinx City, just minutes from the Grand Egyptian Museum
and major national infrastructure, Hills of One spans 168 acres and is set to become
one of Egypt’s most iconic real estate destinations, with a total investment of EGP 35 billion
The development features refined single-storey villas that blend indoor and outdoor living
offering unique architectural layouts and bespoke landscaping that establish Hills of One as a
benchmark for luxury living in Egypt
Hospitality-Centric Community with Branded Serviced Residences
Placing hospitality at the heart of its masterplan, People & Places is investing over EGP 9 billion into
delivering an exceptional hospitality experience that goes beyond traditional residential offerings
Key hospitality components include
158 branded serviced residences developed in partnership with an international hotel and resort brand
A 180-room hotel located in Sphinx Plaza, the project’s commercial core
An additional 180 branded hotel residences designed for luxury living and long-term value
This integrated approach aligns with Egypt’s national vision for sustainable urban development
positioning Hills of One as a future-ready, lifestyle-driven destination
Contractors’ Commitments to Excellence and Timely Delivery
Eng Abdelrahman Ismail, CEO of Arabtec, expressed his enthusiasm for the partnership
“We are proud to be part of such a landmark project and are fully committed to delivering according
to the highest design and construction standards Our collaboration with El Amar is built on shared
values of precision, excellence, and trust, and we are excited to work with People & Places on this
significant development Eng Ahmed Mohamed Basha, CEO of El Amar, added
“Partnering with People & Places on Hills of One reflects our shared dedication to quality
craftsmanship and timely execution This project stands as a testament to what can be
achieved through a focus on architectural excellence and sustainable design
About People & Places
Founded in 2022, People & Places is a next-generation real estate developer in Egypt
redefining community living for the modern era With a land bank exceeding 2 million
square meters, the company’s flagship projects include
The Med in Ras El Hekma, with handovers starting December 2025
Hills of One in Sphinx City
Backed by a shareholder group with decades of industry expertise, People & Places is
committed to building authentic, sustainable, and emotionally resonant communities that
reflect Egypt’s evolving lifestyles and demographics The company’s development pipeline
exceeds EGP 110 billion in investments, underlining its long-term commitment to the Egyptian market
About Arabtec
Established in 1975, Arabtec is one of the region’s leading engineering, construction
and contracting firms, renowned for executing complex large-scale projects across
Egypt and the MENA region
Since restructuring its Egypt operations in 2021, Arabtec has consistently delivered projects
on time and to specification, working with top-tier real estate developers The company’s
strength lies in its skilled workforce, value-driven operations, and an unwavering commitment
to quality, adaptability, and integrity
About El Amar Group
El Amar Group, founded in 1986, is a pioneer in real estate development and construction
in Egypt, with a distinguished portfolio of residential and touristic projects The company has delivered
14 resorts along the North Coast
56 residential towers in Cairo and Alexandria
With a legacy of timely delivery, architectural innovation, and client trust, El Amar continues
to shape the Egyptian real estate market through high-value developments that prioritize both
design and functionality