Brassbell and Belmazad Partner to Turn Auctioned Real Estate into Profitable Hospitality Ventures in Egypt
In a move set to redefine the intersection between real estate technology and hospitality
investments in Egypt, Brassbell Hospitality Group (BHG) has announced a strategic partnership
with Belmazad, the country’s leading digital auction platform The collaboration introduces a pioneering
model to transform auctioned properties in Egypt into high-value hospitality assets, merging proptech
innovation with end-to-end operational expertise in the hospitality sector
A New Model for Real Estate Investment in Egypt
This landmark partnership establishes a framework for repurposing underutilized real estate
assets acquired through public and private auctions into income-generating, investment-ready
hospitality destinations By combining Belmazad’s tech-driven auction ecosystem with Brassbell’s
hospitality development capabilities, the initiative aims to unlock untapped value in Egypt’s real estate landscape
Belmazad: Pioneering Proptech and Transparent Asset Discovery
As one of Egypt’s most trusted names in proptech, Belmazad has built a reputation for its transparent
data-driven approach to real estate auctions The platform is backed by institutional partners, including
Banque Misr, and curates exclusive portfolios of off-market and underutilized properties, which are often
unavailable in the open market Belmazad leverages verified market data and competitive bidding processes
to answer one of the real estate industry’s most pressing questions: “What is an asset really worth
This aligns directly with Egypt’s national vision to maximize the utility of idle assets and expand private
sector involvement in the hospitality and tourism industries
Brassbell Hospitality: Leading the Serviced Apartment Market in Egypt
With a current portfolio of over 850 serviced apartment units in Egypt and Saudi Arabia, and a projected
pipeline exceeding 1,250 units by the end of 2025, Brassbell Hospitality Group is Egypt’s largest operator
in this segment. The company is recognized not only for its scale but also for its innovation in developing
integrated hospitality concepts that include development, design, operations, asset management, and technology
This unique ecosystem positions Brassbell as the preferred partner for converting real estate assets into
turnkey hospitality ventures, particularly in emerging and underdeveloped areas across Egypt and the Middle East
Key Pillars of the Strategic Partnership
The collaboration between Brassbell and Belmazad will be structured around five core pillars aimed
at creating a scalable, investment-ready model for repurposing real estate
Hospitality-Led Asset Activation Applying Brassbell’s feasibility studies and operational overlays
to unlock the potential of auctioned real estate
Co-Listing and Market Positioning Promoting curated, hospitality-ready assets on Belmazad’s
auction platform with tailored investment positioning
Acquisition and Capital Participation Enabling Brassbell and affiliated investors to acquire
assets at auction with forward-operator commitments, boosting value and reducing risk
Mutual Referral and Lead Generation Creating referral channels to connect asset owners
buyers, and investors across both platforms for cross-platform investment opportunities
Joint Marketing and Investor Engagement Launching co-branded campaigns, investment
decks, and educational initiatives to raise awareness of hospitality-focused real estate investment opportunities
Executive Insights: A Vision for Transformative Growth
Commenting on the partnership, Ahmed Ayman Ibrahim, Chairman of Brassbell Hospitality Group, stated
“This collaboration with Belmazad marks a pivotal step in our mission to reimagine the intersection of real
estate and hospitality Together, we’re establishing a transparent and forward-looking investment pathway
that unlocks new value in underutilized assets while creating long-term opportunities for investors and
communities alike Mahmoud Farahat, CEO of Belmazad, added
“Our partnership with Brassbell underscores our commitment to expanding the reach and impact
of real estate auctions in Egypt With institutional support and Brassbell’s operational expertise
we’re turning auctioned properties into ready-to-operate hospitality investments a model that
brings trust, accessibility, and growth potential to the market
Governance and Execution Oversight
A Joint Coordination Team featuring senior executives from both companies will oversee
the partnership, ensuring effective governance seamless execution, and prioritization of high-potential assets
Egypt’s Real Estate and Hospitality Sectors Converge
This strategic alliance between Belmazad and Brassbell signals a broader trend in Egypt’s
investment landscape the convergence of real estate technology and hospitality development
As Egypt continues to attract domestic and foreign investors, this initiative positions the country
as a regional hub for innovative asset transformation, paving the way for sustainable growth in
tourism and real estate
