LG Unveils ThinQ AI to Transform Smart Home Appliances in Europe at IFA 2025
LG Electronics (LG) is set to transform the European smart home appliance market with the launch
of its innovative AI platform, LG ThinQ AI Unveiled at IFA 2025, the platform integrates ThinQ UP and
ThinQ Care services to deliver continuous upgrades and proactive maintenance, offering a personalized
evolving user experience and smarter appliance management LG plans to roll out ThinQ AI across key
European markets starting September 2025
ThinQ AI: Advancing Smart Home Appliances with Artificial Intelligence
LG ThinQ AI leverages artificial intelligence and usage data analysis to optimize appliance
performance and enhance customer convenience With AI-driven features like tailored software
updates and intelligent performance adjustments based on user behavior, ThinQ AI redefines modern
smart home living This platform not only boosts product functionality but also strengthens LG’s leadership
in the European AI smart home solutions market
Continuous Upgrades with ThinQ UP and Proactive Maintenance through ThinQ Care
A cornerstone of the ThinQ AI platform, ThinQ UP enables compatible LG appliances to receive
new features and enhancements through regular software updates This ensures devices remain
current and aligned with evolving consumer lifestyles Meanwhile, ThinQ Care offers proactive support
by predicting potential malfunctions before they occur Its advanced smart diagnostics analyze usage data
to detect minor issues early, guiding users to simple fixes and enhancing product reliability and peace of mind
Energy Efficiency and User-Friendly Features for Eco-Conscious European Consumers
Responding to Europe’s growing demand for sustainable technologies, ThinQ AI emphasizes energy
efficiency and ease of use. Washing machines equipped with Energy Saving Mode help reduce household
electricity consumption, while refrigerators feature AI Saving Mode to intelligently minimize power usage
Additional convenience features include
Fresh Keeper: Prevents wrinkles and odors in clothes left inside the washer
Tub Clean Reminder: Maintains hygiene through timely alerts
Night View: Adjusts refrigerator display brightness during nighttime
Smart Fill System: Precisely dispenses water, with an option to convert the ice dispenser into
an additional water dispenser for greater flexibility
Customer-Driven Innovation through ThinQ UP’s “Share Your Ideas” Feature
LG plans to introduce region-specific ThinQ UP features based on customer feedback collected
via the Share Your Ideas function in the ThinQ app This interactive feature empowers users to propose
new functionalities, some of which may be developed into actual software updates. After the initial European
launch, LG intends to expand the ThinQ UP service globally throughout the year
IFA 2025 Showcase: Interactive Smart Home Experience Tailored for Europe
At IFA 2025, will present a wide array of appliances enhanced with ThinQ AI, designed
specifically for European consumers Visitors can explore immersive smart home lifestyle scenarios
demonstrating how innovations elevate everyday living An interactive demo app will showcase
continuous appliance upgrades enabled by ThinQ UP Additionally, the LG AI HOME zone features the
Zero Labor Home, where ThinQ AI recognizes voice commands and activates personalized appliance
settings for a fully customized smart home experience
LG’s Commitment to Evolving AI-Driven Home Solutions
Our innovative ThinQ AI platform delivers unmatched convenience and efficiency through continuous
upgrades and intelligent, proactive care,” said Lyu Jae-cheol, President of Home Appliance Solutions
We are dedicated to evolving the AI home experience in line with the unique needs of every customer
ThinQ AI platform and cutting-edge home appliance solutions will be exhibited at IFA 2025, from
September 5 to 9, at Hall 18, Messe Berlin, Germany
