Beta Real Estate Development Strengthens Leadership with Mohamed Fekry Appointed as Vice Chairman of the Board
Beta Real Estate Development Names Mohamed Fekry as Vice Chairman of the Board
Beta Real Estate Development, a leading real estate developer in Egypt
announced the appointment of Engineer Mohamed Fekry as Vice Chairman of the Board
of Directors. This strategic move supports the company’s focus on empowering young
talent and enhancing its innovative marketing approach to strengthen its position in the
competitive Egyptian real estate market
Mohamed Fekry’s Educational Background and Career Progression
Engineer Mohamed Alaa Fekry holds a Bachelor’s degree in Construction
and Building Engineering from the Arab Academy for Science, Technology
and Maritime Transport (AAST), class of 2011. He also earned a Master’s
degree in Business Administration (MBA) with a specialization in International
Marketing from the same institution in 2017.
Starting his career early in sales, Fekry earned the Top Achiever award during
his undergraduate studies. Shortly after graduation, he developed Beta Real Estate
Development’s marketing strategy and founded the company’s marketing department
Over the years, he advanced to key leadership roles including Commercial Director
Chief Commercial Officer (CCO), Board Member, and later served as a General
Consultant for Beta and several other international firms
Innovative Marketing Campaigns Highlighting Beta’s Legacy of Trust
Engineer Mohamed Fekry emphasized Beta Real Estate Development’s commitment
to pioneering innovative real estate marketing strategies. This was notably
demonstrated in the Ramadan 2025 campaign, titled “Beta Developments…
A History of Trust”, featuring acclaimed actress Laila Elwi and directed by Marwan
Hamed. The campaign was filmed at the flagship Beta Greens project in Mostakbal City
gaining widespread recognition for spotlighting Beta’s 30 years of excellence in the Egyptian
real estate sector
During these three decades, Beta has successfully developed and operated 10 residential,
commercial, and sports projects across East and West Cairo, all delivered ahead of schedule
. This punctual delivery and high-quality execution have solidified Beta’s credibility and customer
trust in Egypt’s real estate market
Commitment to Quality, On-Time Delivery, and Customer Satisfaction
Beta Real Estate Development’s core strength lies in building strong customer
relationships through a consistent commitment to on-time project delivery, adherence
to agreed specifications, and outstanding after-sales service. Engineer Fekry highlighted
the company’s meticulous attention to detail to maintain project quality and ensure long
term customer satisfaction
Remarkably, approximately 30% of buyers in Beta’s new projects are returning
customers, reflecting the company’s reputation for reliability and service excellence
Expanding Presence through International Exhibitions and Future Plans
Looking ahead, Beta Real Estate Development plans to continue launching innovative
marketing campaigns and increase its participation in international real estate exhibitions
beyond Egypt, building on the success of recent global engagements.
Launching New Sales Phase for Beta Residence in 6th of October City
Engineer Mohamed Fekry announced the upcoming launch of a new sales phase for Beta
Residence, a premier project located strategically on the Fayoum Tourist Road in 6th of October
City. The company previously achieved record-breaking sales for this project’s initial phases
Spanning 20 acres within a fully integrated urban environment, Beta Residence features 770
residential units complemented by extensive high-end amenities. The project’s signature “Spine”
walkway extends from the main entrance through the entire compound, overlooking the social
club and lush green spaces. Residents enjoy facilities including the Beta Sports Club, gym
swimming pool, waterfalls, nature seating areas, children’s playground, commercial zone
and electric vehicle charging stations
Beta Real Estate Development’s Proven Track Record Over 32 Years
With over 32 years of experience, Beta Real Estate Development has completed
a diverse portfolio of successful projects in East and West Cairo, covering residential
, administrative, commercial, and sports facilities. The company is renowned for delivering
integrated, high-quality real estate products alongside excellent after-sales services
Currently, Beta’s developments accommodate more than 25,000 residents enjoying
the benefits of well-designed communities and superior customer care
Delivering Excellence: 10 Completed Projects and Beta Residence as the Eleventh Landmark
To date, Beta Real Estate Development has successfully delivered and operated 10 residential,
commercial, and sports projects in Cairo and is now commencing implementation of its eleventh
project, Beta Residence—poised to become a flagship destination in Egypt’s dynamic real
estate landscape.
