Proton Saga: A New Milestone for Local Manufacturing in Egypt
Proton Saga: A New Milestone for Local Manufacturing in Egypt
In a groundbreaking move that redefines local manufacturing standards in Egypt’s automotive sector, the country witnessed the launch of the new Proton Saga today. This marks the first locally assembled vehicle from the Al-Arab Al-Suwaidi Automotive Manufacturing Complex (ESAF), representing a significant leap forward in the strategic drive to enhance national production and integrate cutting-edge global automotive technologies.
Proton Saga
Attended by a distinguished gathering of officials, industry experts, and media representatives, the launch event offered journalists an exclusive on-site experience inside the factory. They had the opportunity to observe state-of-the-art production lines built to the highest global standards and witness the integrated manufacturing processes that ensure a vehicle tailored to meet the needs of Egyptian consumers.
Proton Saga: A Benchmark of Reliability and Performance with Local Manufacturing
The Proton Saga is one of the most popular models in its category, delivering an exceptional driving experience with advanced technology, comprehensive comfort features, and outstanding performance suited for both urban and highway driving.
The vehicle is powered by an economical 1.3L, 4-cylinder engine producing 94 hp and 120 Nm of torque, paired with a 4-speed automatic transmission that ensures smooth handling and responsive driving in various conditions. This combination enhances driving stability and fuel efficiency, making it an ideal choice for daily commuting and city travel.
Safety is a top priority for the Proton Saga, featuring an advanced braking system that includes Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), and Brake Assist (BA) for enhanced stability and control. Additionally, the vehicle is equipped with a rearview camera, parking sensors, and a reinforced body structure that provides superior protection for passengers, alongside dual airbags for added safety.
The Saga also boasts a modern exterior design, 15-inch alloy wheels for improved performance and stability, halogen headlights with LED daytime running lights, and tinted side and rear windows for enhanced privacy and sun protection. A rear spoiler further enhances its sporty look and aerodynamic efficiency.
On the inside, the vehicle is equipped with an array of technological and comfort features, including a 7-inch touchscreen infotainment system with USB ports at the front and rear, a multifunction steering wheel, LED interior lighting for a premium cabin feel, and a spacious 420-liter trunk, making it ideal for families and practical use.
To ensure top-notch quality and durability, the Proton Saga has undergone rigorous 60,000-kilometer endurance testing over two consecutive months under varying driving conditions, including highways and rough terrains. These tests were conducted under the supervision of Proton Malaysia’s quality and technical support team, further proving the car’s reliability in different environments and climates.
Al-Arab Al-Suwaidi Automotive Complex: A Leap Towards the Future
The Al-Arab Al-Suwaidi Automotive Manufacturing Complex (ESAF) stands as one of Egypt’s most ambitious industrial projects, with an investment of $50 million, spanning 70,000 square meters, and an annual production capacity of 40,000 vehicles, with plans for further expansion.
The facility incorporates a high percentage of locally sourced components, reinforcing the value of Egyptian manufacturing and positioning Egypt as a regional hub for automotive production. Future plans also include exporting vehicles to several African and international markets.
Furthermore, the factory contributes to Egypt’s economic growth by creating new job opportunities and adopting advanced production technologies, with a long-term vision to expand into electric vehicle (EV) production and their components, aligning with global sustainability and clean energy trends.
In this context, Eng. Samah Ali, COO of ESAF, stated:
“The launch of the locally assembled Proton Saga is a major step toward achieving our goal of enhancing local manufacturing. We are committed to delivering a high-quality product that meets international standards while supporting Egypt’s economy and boosting the automotive sector.”
Eng. Amr Abu El Saud, CEO of ESAF, added:
“We are witnessing the results of years of dedicated work and a significant milestone in our company’s strategy. As a joint-stock Egyptian company, Al-Arab Al-Suwaidi Investment aims to be a key player in transforming the automotive sector—not only by offering our products to the Egyptian market but also by providing contract manufacturing and assembly services for other brands.
With over $50 million in investments and decades of expertise in industry and automotive sectors, we aspire to be a true gateway for exporting Egyptian-made vehicles. Today, we introduce the first product in a clear, well-defined strategy supported by strong partnerships.
With the start of mass production in Q1 2025, this marks the beginning of a new era in local manufacturing. We extend our gratitude to everyone who contributed to building this factory and look forward to a future filled with success.”
Eng. Bassem Ashmawy, General Manager of Proton Egypt, emphasized:
“For the past 20 years, the partnership between Proton and Al-Arab has successfully introduced over 18,000 vehicles to the Egyptian market.
Many of these models have proven their efficiency and reliability, making them a preferred choice for customers. Today, we continue this successful journey with the latest Proton Saga, locally assembled at the Al-Arab Al-Suwaidi factory.
This marks a new step in strengthening local production and offering vehicles that better suit the Egyptian market. Having undergone rigorous 60,000-kilometer testing under Proton Malaysia’s supervision, the Proton Saga has proven to be the ideal choice for Egyptian consumers, combining performance, reliability, and advanced features to meet diverse customer needs.
We remain committed to delivering the highest levels of safety, comfort, and modern technology in our vehicles, and we look forward to seeing the new Proton Saga on Egyptian roads as it continues Proton’s legacy of success in the country.”
Dr. Li Chunrong, CEO of Proton, highlighted:
“The launch of the locally assembled Proton Saga in Egypt is a significant milestone in our 20-year partnership with Al-Arab Group.
We firmly believe that the Egyptian market has immense potential—not only due to the growing demand for vehicles but also as a strategic gateway to North Africa and the Middle East.
For this reason, we are targeting the production of 5,000 Proton Saga CKD units in 2025, aligning with our long-term vision to make exports a key pillar of our growth strategy.
At Proton, success is not merely measured by sales figures but by building long-term relationships, delivering products and services that earn our customers’ trust, and investing in the future with expansion plans that include electric vehicles and new models catering to market demands.
We are excited for the next phase and look forward to achieving even greater success with our partners in Egypt.”
A Bright Future for Egypt’s Automotive Industry
The launch of the Proton Saga represents a strong start for the Al-Arab Al-Suwaidi Automotive Complex, with ambitious plans to expand production and introduce new models that meet both local and regional market demands. This initiative aligns with Egypt’s Vision 2030 for industrial development by enhancing local manufacturing and reducing import dependency.
Ultimately, the Proton Saga paves the way for Egyptian consumers seeking a vehicle with strong performance, high reliability, modern technology, and economic efficiency. With this milestone, the Al-Arab Al-Suwaidi Automotive Complex continues its journey toward leading Egypt’s automotive sector and positioning the country on the global automotive manufacturing map.
