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Expand North Star Brings Attention to Future of Creativity and Spirit of Innovation on Final Day

كتبت: مروة أبو زاهر

Expand North Star Brings Attention to Future of Creativity and Spirit of Innovation on Final Day

 The UAE transforms into a global hub for startups, future unicorns, and investors,

as Expand North Star concludes its 9th edition with record-breaking international participation

The world’s largest startup and investment event shed light on the Impact of AI

on the Future of Creativity, Money, Blockchain and our Planet

Photo Caption: Expand North Star concludes its 9th edition with record breaking international participation

and thousands of visitors from over 100 countries

Dubai, UAE, 16 October 2024: Expand North Star 2024, the world’s largest startup andinvestment event, concluded today, breaking records in international participation and cementing the UAE’s position as the global nexus for technological innovation. The four-daymajor event attracted 1,800 startups, 1,200 investors managing assets exceeding $1 trillion, 59unicorns, and thousands of visitors from over 100 countries, transforming Dubai Harbour intoa bustling hub of cutting-edge technology and groundbreaking ideas.

Organised by Dubai World Trade Centre and hosted by Dubai Chamber of Digital Economy, the powerhouse showcase reached the mark of 13,000 concierge-arranged meetings and 88% of startups participating for the first time, offering unrivaled networking opportunities.

Global Innovators Shine at Expand North Star

Expand North Star 2024 became a global innovation hub, bringing startups from all corners of the world,

from Europe, Asia, Africa, and as far as Latin America, as they showcased next-gen technologies—from AI and

quantum computing to sustainable transport and digital health solutions.

Debuting at the event, Austria’s CycloTech GmbH introduced CycloRotors, a sustainable,

electrically powered propulsion system for air mobility vehicles, promising unmatched maneuverability.

German-based Clockin offered small businesses a simple digitalisation tool for managing time tracking,

employee data, and product management. Fabian Ebbert, CSO, Clockin,

said: “Our tech is best for companies with deskless workforce of about 50 employees and provides solutions like

time tracking, employee management, and job cost management.

We came to ENS to understand if there is a need for our product in the UAE,

and it seems like ample small companies haven’t digitalised their processes yet.

So, if things work out well with our new partners, we will expand here.

” From South Korea, EYL Inc. presented its Quantum Random Number Generation chip,

strengthening IoT security by generating powerful encryption keys. Meanwhile, Physio showcased an AI-powered

device for predicting and managing neurodegenerative diseases.

UAE’s Wamda AI wowed with its Sharp Vision camera system, mirroring human vision and extending operational range by up to 100 times,

revolutionising industries like security and smart cities.

Photo Caption: 9th edition of Expand North Star shed light on the Impact of AI on the Future of Creativity, Money, Blockchain and our Planet

AI Sparks Interesting Conversations on Human Creativity at Marketing Mania As AI reshapes media and marketing, big questions loom about the future of human creativity. One of the panels highlighted how consumers must discern quality with an exponential growth in content creators and AI expected to disrupt the industry.

Sir Martin Sorrell, Founder & Executive Chairman of S4 Capital plc, UK, took it further

and said: “Media planning and buying business will turn upside down. There are almost 250,000

people in the big firms who will not have jobs in the next three years for two reasons:

Their tasks are relatively inefficient,

and the second is a lack of transparency.” He closed with a compelling takeaway:

“Learn three languages- Chinese, Spanish, Arabic, and Code.”

This year also saw the debut of Sonar+D Creative Summit, set up in partnership with Sonar,

which brought in a host of technological proposals in an exhibition space.

Prominent speakers across the show discussed the future of creativity.

Among those that took to the stage were, Neil Patel, Co-founder, NP Digital, USA; Mayank Yadav,

Director of Product, Reddit, USA; Andrea Faroppa, Head, Sonar+D, Spain; and Prashant Saran, Director -Operations, Amazon, UAE.

GITEX GLOBAL Paves Way for the Evolution of Deep Tech

Fully aligned with GITEX GLOBAL, Expand North Star placed deep tech at the heart of its
discussions. Thomas Debass, Chief Partnership Officer at the US State Department was
among the speakers who emphasises the importance of deep tech. He said: “This platform is a
public-private partnership in action. The Government of Dubai is hosting the world, and what
impresses me most is Dubai’s vision for the future. This is where the Museum of the Future
exists—not just as a symbol but as a challenge to think about what’s next. Deep tech feels like
the distant future, yet GITEX is making it happen now, even expanding into Morocco.”

Tech Transfer 3.0: Bridging Innovation and Real Innovation

Powered by Deep Tech MENA and GIE (Global Innovation & Entrepreneurship), Expand North
Star also launched Tech Transfer 3.0, a platform bringing together research institutes and
scientists to turn breakthrough innovations into tangible products. Attendees had the chance to
get up close with cutting-edge prototypes and demos from leading institutions like Johns
Hopkins University, Virginia Tech, MIT, IE, and Georgia Tech. These showcased AI based
concepts and STEM research initiatives, fueling the transformation to real world applications.

Spectacular Finale: Holo by Eric Prydz

As Expand North Star 2024 now concluded, the tech fever continues with GITEX GLOBAL, the
world’s largest tech and startup event, which is running until Friday. Swedish DJ Eric Prydz will
take the stage at Expo City Arena on 18 October for the grand finale, debuting his spectacular
HOLO show in Dubai. This immersive audio-visual experience will blend Prydz’s iconic beats
with eye-catching 3D hologram, closing out a week of celebrating technology.