SUD Partners with Redcon Spain to Elevate Finishing Standards at High City Mall in Obour City

Safwa Urban Development (SUD) has announced a strategic partnership with Redcon Spain
to oversee the finishing works at the High City Mall project in Obour City This collaboration is
part of SUD’s ongoing commitment to delivering high-quality developments, aligning with the
company’s efforts to meet client expectations and raise construction standards across its projects
Aiming for High-Quality Finishing Standards
Dr. Medhat Shalaby, Chairman of SUD, highlighted that the partnership responds to increasing
demand for premium finishing standards The objective is to enhance the project’s operational
efficiency, improving both building services and overall user experience, which will ultimately
increase the investment value of the units

Contract Signing and Collaboration Details
The partnership contract was signed by Dr. Medhat Shalaby, Chairman of SUD, and Eng
Amal Abdel Wahed, CEO of Redcon Spain, in the presence of senior executives from both
companies. This collaboration is designed to create an integrated business model, combining
a prime location with high-quality design and meticulous implementation, ensuring a top-tier
final product

International Standards for Finishing Work
The finishing work at High City Mall will comply with the latest international standards
for commercial and administrative buildings This includes the installation of sophisticated
architectural facades using double-glazed tempered glass and modern cladding, ensuring
thermal and acoustic insulation while improving energy efficiency. The project will also see
upgrades to entrances and lobbies, using luxurious materials such as marble and porcelain.
Focus on Durability and Comfort
The design of the common areas and corridors will feature durable finishes along with
modern LED lighting systems to create an aesthetically pleasing and comfortable
environment for visitors In addition, the project will benefit from advanced central
air conditioning and ventilation systems to ensure optimal air quality and operational efficiency

Smart Systems for Enhanced Security and Efficiency
The High City Mall project will also incorporate smart systems for increased security
and operational efficiency. Surveillance cameras, access control systems, and Building
Management Systems (BMS) will be implemented to enable smart operations and
enhance security measures across the property
Sustainability and Long-Term Cost Reduction
These upgrades are designed to reduce long-term operational costs while increasing
energy efficiency, ultimately boosting the project’s return on investment. With these
forward-thinking specifications, High City Mall is set to become a landmark development
in Obour City.
High City Mall: A Premium Mixed-Use Development
High City Mall is a mixed-use development located in the prime strategic area of Obour
City, directly opposite Ahmed Orabi Square, within the Fifth District The project spans
approximately 18,000 square meters of land, with a total built-up area of 28,000 square
meters. It includes a basement, ground floor, and three upper floors, featuring a variety
of units such as retail shops, administrative offices, and medical clinics. These units will
be delivered semi-finished (Core & Shell) to allow for personalized fit-outs
Enhanced Visitor Experience and Recreational Amenities
In addition to commercial and administrative spaces, High City Mall will feature integrated
recreational and service amenities, including a dancing fountain, a dedicated children’s
play area, green spaces, a restaurant, and a cinema. The retail units will offer unique
views of the main axis and the fountain, with outdoor spaces designed to improve the
overall shopping experience
Flexible Payment Plans for Investors
SUD is offering flexible payment plans for investors, with terms extending up to six years
catering to a wide range of investor profiles and ensuring accessibility for different
market segments
Redcon Spain’s Commitment to Excellence
Eng Amal Abdel Wahed, CEO of Redcon Spain, expressed his pride in collaborating with
Safwa Urban Development, describing the partnership as a significant addition to the
company’s portfolio He emphasized that the collaboration reflects the confidence placed
in Redcon Spain’s ability to deliver high-quality results in line with the latest international
standards







