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SUD Partners with Redcon Spain to Elevate Finishing Standards at High City Mall in Obour City

Written by: Eman Hassan

Safwa Urban Development (SUD) has announced a strategic partnership with Redcon Spain

to oversee the finishing works at the High City Mall project in Obour City This collaboration is

part of SUD’s ongoing commitment to delivering high-quality developments, aligning with the

company’s efforts to meet client expectations and raise construction standards across its projects

Aiming for High-Quality Finishing Standards

Dr. Medhat Shalaby, Chairman of SUD, highlighted that the partnership responds to increasing

demand for premium finishing standards The objective is to enhance the project’s operational

efficiency, improving both building services and overall user experience, which will ultimately

increase the investment value of the units

Contract Signing and Collaboration Details

The partnership contract was signed by Dr. Medhat Shalaby, Chairman of SUD, and Eng

Amal Abdel Wahed, CEO of Redcon Spain, in the presence of senior executives from both

companies. This collaboration is designed to create an integrated business model, combining

a prime location with high-quality design and meticulous implementation, ensuring a top-tier

final product

International Standards for Finishing Work

The finishing work at High City Mall will comply with the latest international standards

for commercial and administrative buildings This includes the installation of sophisticated

architectural facades using double-glazed tempered glass and modern cladding, ensuring

thermal and acoustic insulation while improving energy efficiency. The project will also see

upgrades to entrances and lobbies, using luxurious materials such as marble and porcelain.

Focus on Durability and Comfort

The design of the common areas and corridors will feature durable finishes along with

modern LED lighting systems to create an aesthetically pleasing and comfortable

environment for visitors In addition, the project will benefit from advanced central

air conditioning and ventilation systems to ensure optimal air quality and operational efficiency

Smart Systems for Enhanced Security and Efficiency

The High City Mall project will also incorporate smart systems for increased security

and operational efficiency. Surveillance cameras, access control systems, and Building

Management Systems (BMS) will be implemented to enable smart operations and

enhance security measures across the property

Sustainability and Long-Term Cost Reduction

These upgrades are designed to reduce long-term operational costs while increasing

energy efficiency, ultimately boosting the project’s return on investment. With these

forward-thinking specifications, High City Mall is set to become a landmark development

in Obour City.

High City Mall: A Premium Mixed-Use Development

High City Mall is a mixed-use development located in the prime strategic area of Obour

City, directly opposite Ahmed Orabi Square, within the Fifth District The project spans

approximately 18,000 square meters of land, with a total built-up area of 28,000 square

meters. It includes a basement, ground floor, and three upper floors, featuring a variety

of units such as retail shops, administrative offices, and medical clinics. These units will

be delivered semi-finished (Core & Shell) to allow for personalized fit-outs

Enhanced Visitor Experience and Recreational Amenities

In addition to commercial and administrative spaces, High City Mall will feature integrated

recreational and service amenities, including a dancing fountain, a dedicated children’s

play area, green spaces, a restaurant, and a cinema. The retail units will offer unique

views of the main axis and the fountain, with outdoor spaces designed to improve the

overall shopping experience

Flexible Payment Plans for Investors

SUD is offering flexible payment plans for investors, with terms extending up to six years

catering to a wide range of investor profiles and ensuring accessibility for different

market segments

Redcon Spain’s Commitment to Excellence

Eng Amal Abdel Wahed, CEO of Redcon Spain, expressed his pride in collaborating with

Safwa Urban Development, describing the partnership as a significant addition to the

company’s portfolio He emphasized that the collaboration reflects the confidence placed

in Redcon Spain’s ability to deliver high-quality results in line with the latest international

standards