Madinet Masr Accelerates Vertical Expansion with Subsidiaries to Build an Integrated Real Estate Development Ecosystem
A Diversified Portfolio Reinforcing Madinet Masr’s Leadership in the Egyptian Real Estate Market
Madinet Masr (EGX: MASR.CA) continues to strengthen its position in the Egyptian real estate market through a diversified portfolio of residential, commercial, and mixed-use developments. The portfolio is led by flagship urban projects including Taj City and Sarai, alongside Butterfly in Mostakbal City, Talala in New Heliopolis, and Zahw in New Assiut.
Madinet Masr’s portfolio comprises 28 residential projects, three commercial and mixed-use developments, and two sports clubs, located in Taj City and Sarai, reflecting the company’s integrated approach to creating sustainable urban communities.
Vertical Expansion Strategy and an End-to-End Development Platform
As part of its vertical expansion strategy, Madinet Masr has focused on building a fully integrated real estate development platform that spans the entire value chain. To this end, the company established and launched several subsidiaries and specialized platforms throughout 2024 and 2025, enhancing operational efficiency and service integration.
The company launched Doors, its sales and project management arm, in mid-2024, while the remaining entities were rolled out during 2025. Most of these subsidiaries are expected to reach full operational capacity in 2026.
Specialized Subsidiaries Enhancing Community and Asset Management
Madinet Masr’s ecosystem of subsidiaries includes:
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CHUM, specializing in residential and commercial community management
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Madinet Masr Finishing, providing integrated finishing solutions
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KLUB Kayan, dedicated to sports club management
The company’s diversified platform also includes SAFE, a dedicated real estate investment platform, as well as Touba, an alternative to traditional payment plans, and Theqa, an innovative solution replacing conventional maintenance deposits. All of these initiatives operate under Madinet Masr Innovation Labs, the company’s innovation arm.
Regional Expansion and Exporting Egyptian Real Estate Expertise
On the regional level, Madinet Masr has taken strategic steps toward regional expansion, reflecting its confidence in exporting Egyptian real estate expertise to high-growth markets. This includes the launch of Citydom in partnership with Waheej Real Estate in Saudi Arabia, as well as the establishment of Cities of the World in Dubai to oversee the company’s projects outside Egypt.
These initiatives mark the beginning of a new growth phase built on long-term partnerships, operational excellence, and the regional expansion of a proven real estate development model.
