“Sarwa Insurance Sets a New Standard, Wins ‘Digital Insurer of the Year 2026’ at MENA Awards”
In a groundbreaking achievement that highlights Egypt’s leadership in financial technology innovation
Sarwa Insurance, a subsidiary of Contact Financial Holding, has been named “Digital Insurer of the Year
at the Digital Insurance MENA Awards 2026 The award, presented in the Customer Experience Transformation
category, marks the first time an Egyptian general insurance company has won this prestigious regional honor
surpassing 21 leading insurers from across the Middle East and North Africa (MENA)
A Landmark Achievement for Egyptian Innovation in Digital Insurance
John Saad, CEO of Contact Financial Holding, expressed his pride in the win, saying
This award is not just a recognition of Sarwa Insurance, but also a testament to Contact’s
broader vision of creating a fully integrated digital financial ecosystem Our goal extends beyond
offering insurance products—we are reshaping the non-banking financial services sector by merging
cutting-edge technology with deep industry expertise This achievement underscores Egypt’s role
as a regional hub for digital insurance solutions, positioning us for sustainable growth and scalability
SarwaNow: Revolutionizing the Digital Insurance Experience
The award is a recognition of SarwaNow, the first fully digital motor insurance issuance
platform in Egypt. This innovative app allows customers to complete the entire insurance
process—from pricing to instant policy issuance—directly through their mobile phones,
eliminating the need for branch visits or paper-based transactions. By offering a seamless
digital insurance experience, SarwaNow has redefined the traditional insurance journey for
new, unlicensed cars Ahmed Khalifa, Managing Director of Sarwa Insurance, commented
Winning the Customer Experience Transformation award is a reflection of our commitment
to putting the customer at the center of every innovation. Through SarwaNow, we have transformed
the traditional insurance journey into a fast, transparent, and secure digital experience. This recognition
demonstrates how regulatory compliance and technological innovation can combine to create real value
for customers and pave the way for a smarter, more efficient future for motor insurance
International Jury Honors Sarwa Insurance for Digital Transformation Excellence
The Digital Insurance MENA Awards evaluation process involved a rigorous assessment
by a distinguished international jury, including prominent insurance and fintech experts
from the MENA region. Key members of the jury included Dr. Sabri Al-Azazi, former Assistant
Governor of the Central Bank of the UAE; David Piesse, Chairman of Ambassadors at the
International Insurance Society; Dr. Ravi Seshadri, Strategic Advisor for InsurTech in APAC
and MENA; and Philip Story, Chairman of the DIFC Insurance Association. Their thorough
evaluation, based on global benchmarks of governance, innovation, and digital transformation
reflects the prestigious nature of this award
A Fully Integrated Digital Insurance Solution
SarwaNow offers a comprehensive digital insurance experience, enabling secure onboarding
identity verification, digital payments, and in-app document storage Currently, the platform
focuses exclusively on issuing motor insurance policies for newly purchased vehicles,
ensuring speed, accuracy, and excellent customer service This integration of Contact
Financial Holding’s advanced technology with Sarwa Insurance’s underwriting expertise
allows customers to manage their insurance policies more efficiently and securely under
the Financial Regulatory Authority’s licensed fintech framework.
Contact Financial Holding: A Leader in Non-Banking Financial Services
Founded in 2001, Contact Financial Holding is Egypt’s leading provider of non-banking
financial services, offering a broad range of solutions including consumer finance, auto
finance, insurance, mortgage finance, leasing, and factoring With a strong presence in
the market, the Holding has created an integrated ecosystem that drives operational
efficiency and reinforces its role in advancing financial inclusion through digital innovation
Digital Insurance MENA 2026: Shaping the Future of Digital Insurance
Digital Insurance MENA is a premier conference that brings together global leaders
in the insurance industry to discuss innovation and technology The 2026 edition, held
in Dubai, featured over 160 speakers and advisors and attracted more than 1,500 industry
professionals, including technology leaders and decision-makers. This year’s event served
as a platform for discussing the future of digital insurance and fostering collaboration in the
industry. The announcement of Sarwa Insurance’s award during the conference further
solidified the company’s leadership role in the digital transformation of the insurance sector
Conclusion Setting New Standards for Digital Transformation in Insurance
Sarwa Insurance recognition as “Digital Insurer of the Year 2026” in the Customer Experience
Transformation category highlights its innovative approach to transforming the insurance industry
in Egypt and the MENA region. Through SarwaNow, the company is reshaping the motor insurance
sector, offering customers a digital-first experience that is fast, secure, and transparent
This achievement not only underscores Egypt’s growing leadership in digital finance but
also sets a new benchmark for the future of digital insurance Sarwa Insurance
