Samara Land Transportation Services Co a subsidiary of Alturki Holding, has officially
announced the launch of a joint venture with Raya Holding to establish a local electric golf
cart assembly plant in Saudi Arabia This strategic partnership leverages Samara’s established
market presence and leadership in land transportation, combined with Raya Holding’s manufacturing
expertise via its mobility arm, Raya Auto The new venture will focus on setting up a localized assembly
facility, providing comprehensive after-sales support, and developing a skilled workforce for the hospitality
tourism, construction, and urban development sectors The project aims to meet the growing demand for
efficient, sustainable mobility solutions in large-scale projects, while supporting Saudi Arabia’s vision for
economic diversification and industrial localization
Building Local Assembly Capacity for Sustainable Mobility Solutions
The electric golf cart assembly project is expected to produce over 3,000 electric golf carts
over the next two years, helping meet the increasing demand for eco-friendly transportation
solutions By investing in local manufacturing and technology transfer, the joint venture
will create job opportunities and contribute to the Kingdom’s goals of economic diversification
and sustainable growth Bader AlShathry, Chairman of Samara Land Transportation Services
Co commented In this partnership, we are pioneering a ‘Saudi-assembled’ standard for electric
golf carts, ensuring seamless connectivity, advanced features, and premium after-sales support
By prioritizing local assembly, we aim to deliver a high-quality customer experience that aligns with
our long-term vision
Raya Holding’s Regional Expansion and Commitment to Innovation
Ahmed Khalil, Group CEO of Raya Holding, shared his excitement about the partnership
This joint venture with Samara marks a significant milestone in our regional expansion strategy
as we now have four of our portfolio companies operating in Saudi Arabia It underscores our
confidence in cross-regional collaborations that create long-term, sustainable value
Through its mobility division, Raya Auto, Raya Holding is bringing its expertise in sustainable
mobility solutions and innovation to the Kingdom Khalil added, By working with Samara, we
are building a robust foundation for localized vehicle manufacturing and next-generation mobility
solutions tailored for Saudi Arabia He concluded This collaboration aligns closely with Saudi
Vision 2030, particularly its goals for industrial localization, innovation, and sustainable economic growth
Shaping the Future of Mobility in Saudi Arabia
Juan Carlos Azcona, CEO of Samara Land Transportation Services Co expressed his
enthusiasm about the joint venture This collaboration with Raya Auto is a key milestone
in shaping the future of mobility in Saudi Arabia. We are committed to delivering state-of-the-art
eco-friendly transportation solutions that will help transform mobility in the Kingdom
Mohamed El-Naggar, CEO of Raya Auto, added We are excited to bring our proven track record
in Egypt’s electric mobility sector, which includes electric golf carts, e-buses, and EV cars, to Saudi
Arabia. This partnership will allow us to replicate the success we have achieved in Egypt by
offering integrated solutions and a full-service model encompassing manufacturing, distribution
and after-sales support El-Naggar further emphasized Our goal is to set new standards for sustainable
mobility in Saudi Arabia, aligning with the Kingdom’s Vision 2030 by driving innovation, supporting
localization efforts, and contributing to the development of smart cities
About Samara Land Transportation Services Co. and SIXT
Founded in 1982, Samara Land Transportation Services Co a subsidiary of Alturki Holding
has grown to become one of Saudi Arabia’s leading providers of car rental, corporate leasing
and limousine services Samara was also appointed as the exclusive franchisee for SIXT, the
global mobility service provider based in Germany, in Saudi Arabia SIXT operates a fleet of
approximately 280,000 vehicles in over 110 countries worldwide
About Raya Holding for Financial Investments
Raya Holding for Financial Investments is a diversified investment firm operating across
high-impact sectors powered by technology and innovation With over 26 years of growth
Raya manages 10 flagship companies and more than 40 subsidiaries in Saudi Arabia, Egypt
the UAE, Nigeria, Bahrain, and Poland The company’s portfolio spans across various sectors
including technology, fintech, automotive, customer experience outsourcing, retail, manufacturing
hospitality, and food production Raya’s vision is to drive digital transformation, create new economic
opportunities, and deliver sustainable long-term value
Conclusion: Paving the Way for Sustainable Mobility in Saudi Arabia
This joint venture between Samara and Raya Holding represents a significant leap towards
achieving the Kingdom of Saudi Arabia’s goals for economic diversification, local manufacturing
and sustainable mobility solutions By focusing on electric golf cart assembly and expanding electric
vehicle offerings, the collaboration supports Saudi Vision 2030’s emphasis on innovation, localization
and smart city development
