Madinet Masr (EGX: MASR.CA), one of Egypt’s leading urban community developers
has announced a strategic partnership with the Magdi Yacoub Heart Foundation (MYF) to support
the Magdi Yacoub Global Heart Centre in Cairo The collaboration focuses on establishing a pediatric
intensive care unit and funding open-heart surgeries at Aswan Heart Centre, reflecting Madinet Masr’s
commitment to sustainable development, corporate social responsibility (CSR), and specialized healthcare
in Egypt and the region
Supporting Pediatric Cardiac Care and Surgeries
Under this strategic partnership, Madinet Masr will provide a donation to enhance free
cardiac healthcare services, directly contributing to
The setup of a pediatric intensive care cubicle at the new Magdi Yacoub Global Heart Centre in Cairo
Funding open-heart surgeries at Aswan Heart Centre
This initiative empowers the Foundation to deliver advanced cardiac care for children, directly
improving survival rates and patient quality of life
Commitment to Sustainable Development and CSR
Eng Abdallah Sallam, President & CEO of Madinet Masr, commented
This collaboration exemplifies our ‘Cultivating Communities’ strategy, placing people’s health and
well-being at the heart of our priorities Supporting the Magdi Yacoub Global Heart Centre is a strategic
investment in the lives of Egyptians and the future of healthcare in the region. Partnerships with leading
institutions like MYF strengthen Egypt’s capacity to deliver world-class medical care and create a lasting
generational impact
Role of Private Sector Partnerships in Healthcare
Dena Habib, Vice President of Corporate Relations at Madinet Masr, added
This strategic partnership demonstrates how the private sector can drive community development
and enhance quality of life By supporting the launch and operation of the Magdi Yacoub Global Heart Centre
, we leverage our resources and partnerships to achieve sustainable social impact, placing people—the true
drivers of development—at the forefront Dina El-Gazzar, Chief Development & Fundraising Officer at MYF
emphasized This collaboration goes beyond financial support; it is a true investment in the future of healthcare
It allows us to expand our reach to more heart patients, improve medical services, and foster innovation in research
ensuring equitable access to healthcare. Our partners play a key role in supporting expansion projects like the Magdi
Yacoub Global Heart Centre and delivering high-quality services to vulnerable communities
Ongoing Healthcare Initiatives by Madinet Masr
This partnership aligns with Madinet Masr’s ongoing commitment to CSR and sustainable development
particularly in healthcare Previous initiatives include Collaboration with Baheya Hospital to support breast
cancer survivors and raise awareness on early detection Partnerships with various organizations to
implement community service and development programs
These initiatives demonstrate Madinet Masr’s dedication to creating long-term positive impact through
integrated projects that enhance healthcare quality and overall quality of life in Egypt
