As part of its strategy to expand digital and entertainment services, e& Egypt, a leading
company in the integrated telecommunications and technology sector, announced the renewal
of its strategic partnership with the digital streaming platform Viu The collaboration will provide an
exclusive library of top Arabic films, Korean content, and Asian series for Emerald, Hekaya, Ahlan
e& Money, e& Coins program, and e& Business customers. The announcement was made during
GITEX Global 2025 in Dubai
Enhancing Premium Digital Entertainment for Customers
The renewed partnership underscores e& Egypt’s commitment to customer satisfaction
following the positive reception of the initial collaboration By offering exclusive digital content
the company aims to cater to a wide range of preferences while enhancing the added value
of its premium services Samer Mourad, Chief Consumer Officer at e& Egypt, said
“We are committed to providing the best entertainment experiences to our customers
and our partnership with Viu adds significant value to our service portfolio
Mourad emphasized that the collaboration reflects e& Egypt’s vision for digital transformation
combining cutting-edge telecom technologies with integrated digital entertainment services
Viu Partnership Resonates with Egyptian Audiences
Samer Mazjoub, General Manager at Viu MENA, expressed satisfaction with the strong reception
of Viu’s content in Egypt and welcomed the renewed collaboration with e& Egypt He stated
We’re pleased that Viu’s content slate truly resonated with audiences in Egypt. Renewing our
partnership with e& Egypt is a natural next step, and we’re confident it will deliver even greater
satisfaction and loyalty for e& customers Through this partnership, premium customers can access
a seamless, high-quality viewing experience and enjoy a more interactive engagement with digital
entertainment content
Driving Digital Transformation Beyond Telecommunications
The collaboration reflects e& Egypt’s commitment to building an integrated ecosystem that combines
connectivity, technology, and digital entertainment. This approach goes beyond traditional telecom
services, highlighting the company’s comprehensive digital transformation strategy e& Egypt continues
to provide innovative digital solutions across multiple sectors, including travel, entertainment, and digital
financial services, while actively contributing to community empowerment through initiatives in technology
education, and healthcare During GITEX Global 2025, held from 13–17 October at the Dubai World
Trade Centre, e& Egypt is expected to sign multiple cooperation agreements and memorandums of
understanding, strengthening its international partnerships in key technology domains
