Aknan and Adrec Unveil ‘Multqa’: Premier Mixed-Use Commercial and Entertainment Hub in New Cairo
Aknan Developments and Adrec Developments have officially launched their latest project
Multqa Social District a pioneering mixed-use development in one of the most prominent
areas of New Cairo The announcement was made during a press conference detailing the
project’s offerings, design, and investment potential
Innovative Mixed-Use Concept
Eng Mohamed Helal, Chairman of Aknan Developments, highlighted that Multqa introduces
a new concept for mixed-use destinations, seamlessly combining commercial, administrative
and entertainment spaces “We believe that true development starts with attention to detail
and Multqa integrates work and leisure into a complete daily experience, he said
Eng Hussein Abdelkader, Chairman of Adrec Developments, added Our approach places the customer
at the center of the development process. Multqa delivers real, long-term investment value while creating
a vibrant environment for all users The project offers carefully designed commercial areas ready for local
and international brands, administrative units suitable for companies and entrepreneurs, and open
entertainment zones that promote work-life balance
Architectural Design and Planning
The project’s architectural consultancy, SMARCH, led by Eng Wael El Samman, emphasized
a modern and harmonious design that complements the surrounding architectural context
Stepped architectural masses create a visually appealing façade, while administrative, commercial
and entertainment spaces are precisely distributed with clear circulation paths and multiple dedicated
entrances to ensure accessibility and safety for all visitors
Entertainment and Recreation
The Arab Company for Entertainment (RECO) will manage the entertainment facilities
offering an evolving experience suitable for all age groups Mohamed Al-Husseiny, RECO Board
Member, explained that the goal is to maximize foot traffic and create a dynamic entertainment
destination in South Academy, reflecting the spirit of the place with continuous service innovation
Strategic Location and Operational Advantage
According to Eng Ramadan Saber, General Manager of EGY MAP, which manages and operates the
commercial and administrative components, the project’s prime location in South Academy—adjacent
to Khalid Bin Al Waleed Axis and Hassan Al Sharbatly Mosque—ensures a high density of users and a
unique operational advantage The project integrates daily lifestyle and recreational needs in one
accessible destination, providing a comfortable and diverse experience for residents and visitors
Partnership and Market Expertise
The collaboration between Aknan and Adrec combines decades of experience in real estate development
Aknan Developments has a distinguished track record in New Cairo and the New Administrative Capital
with projects including Zoan Plaza, Aknan Building, and International Schools in the NAC
Adrec Developments is known for innovative projects in East Cairo, including The Market, The Health Hub
and The Merge
The project also benefits from partnerships with top consultancies
SMARCH: Architectural design and planning
RECO: Entertainment services
EGY MAP: Management and operation of commercial and administrative centers
RECAP: Marketing consultancy for real estate professionals
Investment Potential and Market Impact
Multqa Social District is designed to elevate standards in commercial, administrative, and
entertainment real estate With smart planning, meticulous attention to detail, and quality
execution, the project promises a secure investment and exceptional user experience
positioning it as one of the most prominent destinations in New Cairo
