eFinance and Salesforce Join Forces to Launch Egypt’s First AI-Powered Government API Platform
eFinance, the leading fintech company under eFinance Investment Group, has signed a memorandum
of understanding (MoU) with Salesforce, the global leader in AI-powered CRM and cloud solutions, to
jointly develop Egypt’s first Agentic AI-powered API platform The collaboration aims to accelerate Egypt’s
digital transformation and enhance government interoperability through a centralized national API gateway
Centralized API Gateway to Connect Government Services
Under this strategic partnership, eFinance and Salesforce will create a unified API gateway that links
financial systems, tax platforms, citizen services, and public-sector data infrastructures Leveraging
MuleSoft, Salesforce’s leading API management, integration, and automation technology, the platform
provides secure and seamless connectivity across government entities By using the MuleSoft Anypoint
Platform, eFinance will accelerate the deployment of digital services, enhance service reusability, and
enable scalable government integration across ministries Additionally, MuleSoft Agent Fabric will serve
as the foundation to govern and orchestrate AI agents, paving the way for future agentic AI applications
in Egypt’s public services
Driving Egypt’s Vision for a Smart and Digital Government
The MoU was signed during Cairo ICT 2025, under the patronage of Dr. Amr Talaat, Minister
of Communications and Information Technology, with the attendance of
Ibrahim Sarhan, Chairman & CEO, eFinance Investment Group
Hossam El-Goly, CEO, eFinance
Mohammed Alkhotani, SVP/GM Middle East, Salesforce
Mohamed Hegazy, Account Lead – Egypt, Salesforce
This collaboration represents a significant milestone in Egypt’s national digital transformation roadmap
said Ibrahim Sarhan. “By combining eFinance’s national infrastructure with Salesforce’s trusted AI and
CRM expertise, we are laying the foundation for a fully integrated digital government by 2030 The unified
API gateway will enable secure data exchange, service automation, and operational efficiency, delivering
a seamless, intelligent experience for citizens aligned with Egypt’s vision for a smart and digitally unified state
Enhancing Citizen Experience with Intelligent Public Services
Egypt’s digital agenda now focuses on building intelligent public services, secure data exchange
and preparing for agentic cities and communities, where AI, data, and technology work together
to make everyday services faster, more personalized, and more accessible This partnership directly
contributes to this vision by establishing a connected and responsive government ecosystem
Mohammed Alkhotani, SVP/GM Middle East, Salesforce, said “We are proud to partner with eFinance
to accelerate Egypt’s national digital agenda Our goal is to integrate trusted AI, agentic capabilities
and strong governance into core government operations, empowering public- and private-sector teams
to deliver secure, seamless, and intelligent services that improve the digital experience for every citizen
eFinance and Salesforce: Combining National and Global Expertise
Since 2005, eFinance has played a central role in Egypt’s digital payments evolution, managing the
government’s financial network and critical national transactions The partnership with Salesforce
combines national-scale infrastructure with global AI and CRM leadership, enabling Egypt to advance
its digital government journey This collaboration aligns with Salesforce’s expansion strategy in the Middle
East, supporting governments and enterprises to modernize services, enhance citizen experience, and build
AI-powered interoperable communities With Egypt as a key focus, Salesforce continues to support digital
transformation and empower next-generation public services for citizens, businesses, and government institutions
