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ZG Developments Appoints Bassam Saeed as Chief Commercial Officer to Lead West Cairo Expansion

Written by: Ahmed Saad

In line with its ambitious strategy for growth, ZG Developments announced the

appointment of Bassam Saeed as its new Chief Commercial Officer (CCO).

The move reinforces the company’s commitment to strengthening its commercial sector,

accelerating its expansion in West Cairo, and attracting top-tier industry talent capable

of leading a transformative phase in the Egyptian real estate market.

From the outset of its expansion journey, ZG Developments has been focused on building

an integrated commercial system that supports innovation, operational efficiency, and

strategic planning.

The appointment of Bassam Saeed marks a pivotal step in achieving these objectives.

A Veteran Real Estate Leader With Over 18 Years of Regional Experience

With more than 18 years of experience in the real estate development sector, Bassam Saeed

brings an extensive track record in sales leadership, commercial strategy building,

and team development.

His diversified experience across regional markets gives him the ability to

anticipate market trends, identify emerging opportunities, and design high-impact

commercial strategies.

This long-standing expertise positions him as a central player in ZG Developments’

plan to establish a stronger presence in West Cairo and enhance its competitiveness in key markets.

Previous Leadership Roles at Major Real Estate Developers

Before joining ZG Developments, Bassam Saeed held senior leadership positions at several

well-known companies including SAMCO, MERCON, and Nakhil Developments.

In these roles, he successfully managed high-performing sales teams and developed

strategic sales frameworks that elevated these companies’ market positions and

exceeded targeted performance outcomes.

His work consistently contributed to building resilient commercial structures capable

of sustaining long-term growth and profitability.

Comprehensive Expertise Extending Beyond Sales Management

In addition to his achievements in sales, Bassam Saeed holds extensive capabilities in:

Strategic planning

Developing and supervising marketing budgets

Managing human resources workflows

Aligning operational processes across commercial departments

These competences play a vital role in creating efficient business environments and improving

coordination between commercial, operational, and marketing sectors—an approach

that ZG Developments considers essential for its next expansion phase.

A Unified Commercial Vision to Support ZG Developments’ Expansion

Commenting on his appointment, Bassam Saeed expressed his pride in joining ZG Developments

during a defining moment in its expansion timeline.

He emphasized that the company is preparing for a new era in West Cairo,

where several major projects are scheduled to launch, forming part of a

broader plan to enhance the company’s market footprint.

Saeed confirmed that he is working closely with the sales, marketing, and operations

departments to develop integrated commercial strategies aligned with the company’s

long-term vision.

These strategies aim to achieve greater efficiency, strengthen the sales structure, and

ensure a leading position within the competitive Egyptian real estate market.

ZG Developments: Entering a New Phase of Innovation and Market Competitiveness

A company spokesperson noted that appointing Bassam Saeed to lead the commercial

sector is a strategic investment in the company’s future.

The decision reflects ZG Developments’ belief that strong leadership is essential to

executing its expansion plan and delivering innovative projects that enhance the

real estate landscape in West Cairo.

The company stressed that Saeed’s appointment will contribute significantly to:

Strengthening its commercial framework

Elevating operational efficiency

Developing new growth mechanisms

Enhancing its competitive presence in the Egyptian real estate market

ZG Developments affirmed its optimism about this new chapter and its confidence

in Saeed’s ability to guide the commercial sector toward sustained growth.