Alpha Matar Signs Cooperation Agreement with Sunrise Group to Supply and Install Modern Elevators for Its Hotel Projects

In a major step that highlights confidence in Egyptian industry, Alpha Matar Elevators

has signed a new cooperation protocol with Sunrise Hotels Group to supply and install

a range of cutting-edge elevators across several of the group’s upcoming hospitality developments.

The agreement aligns with Sunrise’s ambitious expansion strategy to develop hotels

that meet the highest international standards of design, comfort, and sustainability.

 Official Statement from Eng. Ahmed Matar, Vice President of Alpha Matar Elevators

Following the signing, Eng. Ahmed Matar, Vice President of Alpha Matar Elevators,

expressed his appreciation for the trust shown by Sunrise Hotels, describing the agreement as

“a testament to the confidence that major corporations place in our technical capabilities and

engineering expertise.”

Confidence in Egyptian-Made Elevators Boosts Industrial Reputation

Matar emphasized that this cooperation underscores the strength and reliability of

Egyptian-made elevator systems, which now rival international competitors in quality, performance, and safety.

He added that the project reflects growing reliance on local manufacturing, supported by international

partnerships and advanced engineering standards.

Alpha Matar Elevators Expands Its Footprint in Gulf Markets

The Vice President confirmed that the agreement comes as part of the company’s

regional expansion plan targeting the Saudi Arabian, Omani, and UAE markets.

This expansion supports Egypt’s broader industrial strategy to increase high-quality exports and strengthen

the country’s manufacturing presence across the Arab region.

Driving Egypt’s Industrial Localization and Production Growth

Matar noted that the collaboration will help boost production capacity and contribute to Egypt’s localization

strategy, which aims to enhance domestic manufacturing, create jobs, and strengthen foreign currency

reserves through increased exports.

Trust from Major Entities in the Egyptian Elevator Industry

He highlighted that an increasing number of major players in tourism, real estate, and

healthcare now depend on Alpha Matar Elevators, due to its superior engineering, durable products,

and reliable after-sales services — all combining local expertise with global technology.

 International Partnerships Reinforcing Quality and Technology

Alpha Matar Elevators is the exclusive agent for Asia Fuji Corporation and Montanari Giulio (Italy),

enabling the company to integrate global innovation with local manufacturing to produce top-tier

elevators that meet European safety and performance standards.

Sunrise Hotels: A Leading Egyptian Hospitality Powerhouse

Sunrise Hotels & Resorts, founded by Hossam El Shaer, is one of Egypt’s leading luxury hospitality brands

with a portfolio of over 25 hotels and resorts in Sharm El Sheikh, Hurghada, and Ain Sokhna, in addition

to seven Nile cruise ships.

The group has recently expanded into Greece, Morocco, and Zanzibar, further solidifying its status

as a regional tourism leader.

 Enhancing Guest Experience with Smart Elevator Solutions

The cooperation between Alpha Matar Elevators and Sunrise Hotels aims to enhance guest

experience through the installation of modern, intelligent elevator systems that ensure seamless

vertical mobility, energy efficiency, and top safety standards within hotel facilities.

 Alpha Matar Elevators: Over 46 Years of Excellence and Innovation

With more than 46 years of experience, Alpha Matar Elevators has become one of Egypt’s most

trusted names in design, manufacturing, supply, installation, and maintenance of elevators and escalators.

Its client base spans key sectors including real estate, hospitality, and healthcare, both locally and

internationally.

 Export Expansion Across the Arab and African Markets

The company continues to expand its export portfolio to various Arab and African countries, in line

with its vision to strengthen Egypt’s industrial base and position the nation as a regional hub for

elevator manufacturing and export.

A Vision Toward Smart, Sustainable Elevator Systems

This agreement marks a milestone in Egypt’s industrial development, signaling a shift toward

smart, sustainable, and locally manufactured elevator technologies.

Through continuous innovation and international collaboration, Alpha Matar Elevators reaffirms

its leadership in shaping the future of vertical mobility across the region.