“Sustainability 101: Think Business Summit Launched in Egypt”

In a landmark initiative aimed at redefining sustainability in Egypt and the wider

region, Nestlé Egypt, People of Now, and engazaat have officially launched the Sustainability 101

Think Business Summit. The announcement was made during a high-profile reception hosted

at the Swiss Residence in Cairo by H.E. Dr. Andreas Baum, Ambassador of Switzerland to Egypt

with participation from senior government officials, private sector leaders, and representatives

of the development community This summit introduces a new platform for cross-sector

collaboration on sustainable development, focusing on climate innovation, regenerative

business models, and empowering local changemakers

A Vision to Reframe Sustainability as an Economic Opportunity

At its core, the Sustainability 101 Think Business Summit aims to shift sustainability from

a compliance mindset to a strategic, revenue-generating, and regenerative business model

A central theme of the summit will be the Water-Energy-Food (WEF) Nexus, an integrated

approach that highlights the interconnectedness of resource security

The launch event set the stage for deeper discussions around how green innovation and sustainable

entrepreneurship can be leveraged to support climate resilience and economic transformation in Egypt

Sustainability: Resilience and Sustainability Go Hand in Hand

In his opening remarks, Ambassador Dr Andreas Baum emphasized the importance

of private-sector partnerships in driving real impact

“Nestlé has proven to be not only a gold sponsor of our Embassy’s programs but also a true

partner and friend With initiatives like Sustainability 101 Think Business, Nestlé Egypt

shows that reducing environmental impact and supporting communities can go hand in

hand with building resilient economies

Panel Discussion: Beyond Sustainability—Business, Innovation, and Regeneration

A flagship panel titled “Beyond Sustainability Business, Innovation, and the Future

of Regeneration” brought together key leaders from the summit’s founding organizations

Tarek Kamel, Chairman & Managing Director, Nestlé Egypt & Sudan

Amr Mansi, Founder & CEO, People of Now Egypt’s Entrepreneur Awards (EEA)

Muhammad El Demerdash, Co-Founder & CEO, engazaat | The Solar Water Company

The panel underscored the need for a unified ecosystem that connects governments, corporates

innovators, and communities to foster scalable solutions and measurable results in sustainable development

Nestlé Egypt: Leading with Shared Vision and Scalable Solutions

Opening the discussion, Tarek Kamel noted

“We identified a gap—the lack of a unified platform that brings all stakeholders together with

a dedicated focus on sustainability and entrepreneurship At Nestlé, we chose to support this

summit not just by funding it, but by co-creating a platform that can outlive any single event

He added that Nestlé’s partnership with engazaat, a sustainability-driven startup, and People of Now

the powerhouse behind EEA, aims to develop a year-round calendar of sustainable initiatives

setting a long-term commitment to green transformation in Egypt

People of Now: Making Sustainability a Cultural Movement

Amr Mansi, founder of People of Now, emphasized their goal to make sustainability

a mainstream narrative, much like they did with entrepreneurship in Egypt

“Just as we celebrated entrepreneurship through the EEA, we now aim to spotlight

sustainability as a key pillar of our future economy I believe global companies and

institutions will rally behind this movement once we activate the platform

 Proven Regenerative Models for Local Impact

 Bringing a grassroots perspective, Muhammad El Demerdash shared insights from

engazaat’s 14-year journey“We started with one question How to do more with less

Today, we’ve proven that sustainability is not a luxury—it’s sound business. We made access

to water and energy more inclusive, proving that profitability and resilience can coexist

He emphasized that knowledge-sharing is the missing link, and that this summit is a vehicle

to make regenerative models accessible to a broader audience—from farmers to multinational companies

What’s Next: Full Summit Set for December 2025

The launch event is only the beginning The first edition of the Sustainability 101

Think Business Summit is scheduled for December 2025 in Cairo The full summit will feature

High-level panel discussions

Hands-on workshops

Scalable green solutions

Case studies from local and international innovators

The summit will be organized by ievents, with MOUNT Communications as the official

media and communications partner

 A New Era for Sustainability and Innovation in Egypt

With the launch of the Think Business Summit, Egypt is taking

a bold step toward accelerating its green economy through inclusive partnerships

forward-thinking innovation, and long-term commitment to sustainability The initiative

promises to inspire a new generation of leaders, companies, and policymakers to see

sustainability not just as a responsibility—but as a catalyst for growth, impact, and resilience