LMD Champions Culture and Creativity as Main Sponsor of ‘Forever Is Now’ 2025
Egypt’s leading real estate developer, Landmark Developments (LMD), has officially been announced
as the Main Sponsor of the fifth edition of ‘Forever Is Now’, the globally renowned art exhibition
at the Pyramids of Giza through its flagship innovation hub, Cairo Design District (CDD)
This strategic sponsorship was revealed during a high-profile press conference at the St
Regis Cairo, where the theme for the 2025 exhibition was unveiled alongside a lineup of
internationally acclaimed artists The collaboration between LMD, CDD, and Art D’Égypte by
CulturVator aims to solidify Egypt’s position as a global creative and cultural powerhouse
A Cultural and Creative Dialogue at the Pyramids of Giza
Celebrating its fifth edition, Forever Is Now continues to merge Egypt’s timeless heritage with
cutting-edge contemporary art, offering a powerful cultural dialogue against the iconic backdrop
of the Giza Pyramids Since its inception, the exhibition has attracted over 3 million visitors
hosted more than 140 community engagement programs, and reached an online audience
exceeding 3 billion worldwide
Cairo Design District: Egypt’s First Creative Hub for Art, Design, and Innovation
By sponsoring Forever Is Now 2025, LMD is reinforcing its vision to redefine real estate
as a platform for culture, design, and innovation Through Cairo Design District (CDD)
—Egypt’s first dedicated design destination—the company is creating a new epicenter for the
creative economy that mirrors global innovation hubs in Dubai, Paris, and New York
“Our involvement in ‘Forever Is Now’ through Cairo Design District is a natural continuation of our
vision to shape places defined as much by culture and creativity as they are by architecture
said Eng Amr Sultan, CEO of LMD This sponsorship highlights how real estate can foster
global connections, cultural dialogue, and community inspiration—key values at the heart of CDD
A Strategic Cultural Partnership with Art D’Égypte by CulturVator
The partnership with Art D’Égypte, under CulturVator, marks a milestone in private-sector
engagement with Egypt’s cultural development. The sponsorship is part of a wider two-year
strategic agreement between LMD and Art D’Égypte, which includes co-branded cultural
events across key LMD destinations One Ninety, Zoya, and Cairo Design District
“Forever Is Now is about bridging Egypt’s ancient identity with today’s most forward-thinking
creative voices,” explained Nadine Abdel Ghaffar, Founder of Art D’Égypte
Having Cairo Design District and LMD as main sponsors brings that vision to life
demonstrating how design and innovation can create lasting, positive impact locally and internationally
Shaping Egypt’s Urban Future Through Art and Design
As the developer behind Cairo Design District, LMD is pioneering a new urban and cultural
vision for New Cairo, where art, architecture, and lifestyle converge By embedding design
and culture at the core of its real estate philosophy, LMD is creating sustainable destinations
that connect local communities to global creative networks
‘Forever Is Now’ 2025: A Landmark Moment for Egypt’s Cultural Economy
The 2025 edition of ‘Forever Is Now’ marks a critical point in Egypt’s journey toward becoming
a global creative destination Through the support of LMD and the unique positioning of Cairo
Design District, the exhibition exemplifies how art-driven development can transform not just
cities, but cultural identities on a national and international scale
