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LG Unveils ThinQ AI to Transform Smart Home Appliances in Europe at IFA 2025

Written by: Marwa Abu Zaher

 LG Electronics (LG) is set to transform the European smart home appliance market with the launch

of its innovative AI platform, LG ThinQ AI Unveiled at IFA 2025, the platform integrates ThinQ UP and

ThinQ Care services to deliver continuous upgrades and proactive maintenance, offering a personalized

evolving user experience and smarter appliance management LG plans to roll out ThinQ AI across key

European markets starting September 2025

ThinQ AI: Advancing Smart Home Appliances with Artificial Intelligence

LG ThinQ AI leverages artificial intelligence and usage data analysis to optimize appliance

performance and enhance customer convenience With AI-driven features like tailored software

updates and intelligent performance adjustments based on user behavior, ThinQ AI redefines modern

smart home living This platform not only boosts product functionality but also strengthens LG’s leadership

in the European AI smart home solutions market

Continuous Upgrades with ThinQ UP and Proactive Maintenance through ThinQ Care

A cornerstone of the ThinQ AI platform, ThinQ UP enables compatible LG appliances to receive

new features and enhancements through regular software updates This ensures devices remain

current and aligned with evolving consumer lifestyles Meanwhile, ThinQ Care offers proactive support

by predicting potential malfunctions before they occur Its advanced smart diagnostics analyze usage data

to detect minor issues early, guiding users to simple fixes and enhancing product reliability and peace of mind

Energy Efficiency and User-Friendly Features for Eco-Conscious European Consumers

Responding to Europe’s growing demand for sustainable technologies, ThinQ AI emphasizes energy

efficiency and ease of use. Washing machines equipped with Energy Saving Mode help reduce household

electricity consumption, while refrigerators feature AI Saving Mode to intelligently minimize power usage

Additional convenience features include

Fresh Keeper: Prevents wrinkles and odors in clothes left inside the washer

Tub Clean Reminder: Maintains hygiene through timely alerts

Night View: Adjusts refrigerator display brightness during nighttime

Smart Fill System: Precisely dispenses water, with an option to convert the ice dispenser into

an additional water dispenser for greater flexibility

Customer-Driven Innovation through ThinQ UP’s “Share Your Ideas” Feature

LG plans to introduce region-specific ThinQ UP features based on customer feedback collected

via the Share Your Ideas function in the ThinQ app This interactive feature empowers users to propose

new functionalities, some of which may be developed into actual software updates. After the initial European

launch, LG intends to expand the ThinQ UP service globally throughout the year

IFA 2025 Showcase: Interactive Smart Home Experience Tailored for Europe

At IFA 2025, will present a wide array of appliances enhanced with ThinQ AI, designed

specifically for European consumers Visitors can explore immersive smart home lifestyle scenarios

demonstrating how  innovations elevate everyday living An interactive demo app will showcase

continuous appliance upgrades enabled by ThinQ UP Additionally, the LG AI HOME zone features the

Zero Labor Home, where ThinQ AI recognizes voice commands and activates personalized appliance

settings for a fully customized smart home experience

LG’s Commitment to Evolving AI-Driven Home Solutions

Our innovative ThinQ AI platform delivers unmatched convenience and efficiency through continuous

upgrades and intelligent, proactive care,” said Lyu Jae-cheol, President of Home Appliance Solutions

We are dedicated to evolving the AI home experience in line with the unique needs of every customer

 ThinQ AI platform and cutting-edge home appliance solutions will be exhibited at IFA 2025, from

September 5 to 9, at Hall 18, Messe Berlin, Germany