Madinet Masr Celebrates Orange Corners Egypt 2024 Graduates, Empowering Youth and Startups

 Celebrating the 2024 Graduating Cohort of Orange Corners Egypt

 As part of its ongoing mission to support youth empowerment and entrepreneurship in Egypt

 Madinet Masr (EGX MASR CA) celebrated the graduation of the 2024 cohort of Orange Corners Egypt

a key initiative promoting sustainable business development across the country

Backed by the Kingdom of the Netherlands and implemented under the auspices of Egypt’s

Ministry of Planning, Economic Development, and International Cooperation, the programme continues

to play a vital role in enabling young Egyptian entrepreneurs to launch and scale innovative businesses

particularly in the Delta and Upper Egypt regions

 Madinet Masr: Strategic Partner for Sustainable Growth

For the second consecutive year, Madinet Masr has served as a strategic private-sector partner

in Orange Corners Egypt The company’s support includes funding, mentorship, and hands-on training

in alignment with its CSR and sustainability strategy, Cultivating Communities. This initiative aims to nurture

local talent, drive inclusive economic growth, and build a more resilient entrepreneurial ecosystem throughout

the country Present at the graduation event were

Eng Abdallah Sallam, President and CEO of Madinet Masr

Dena Habib, Vice President of Corporate Relations, Madinet Masr

Dalia El Nazer, Business Development Director, Outreach Egypt – the programme’s implementation partner

 Empowering 130+ Startups Across Egypt

The 2024 Orange Corners Egypt cohort supported over 130 early-stage startups and growing businesses

with 100 in the Delta (including Alexandria, Dakahlia, Beheira, Menoufia, and Kafr El Sheikh), and 30 in Upper

Egypt These startups operate across vital sectors such as

Agriculture and agri-tech

Creative industries

Waste management

Climate-smart and green solutions

By providing access to funding, tailored training, and mentoring, the programme enables young

entrepreneurs to convert ideas into scalable, impact-driven businesses

 Driving National Development and SDG Alignment

Aligned with Egypt Vision 2030 and the UN Sustainable Development Goals, the Orange Corners

Egypt programme emphasizes gender equality and job creation With more than 50% female participation

the programme supports SDG 5 by empowering women-led businesses to contribute to national economic

growth Each startup is projected to generate 2–5 new jobs, contributing to a cumulative goal of over

3,000 jobs across all programme cohorts

 Quotes from Key Stakeholders

H E Peter Mollema, Ambassador of the Kingdom of the Netherlands in Egypt, stated

At the heart of the partnership between the Netherlands and Egypt is a shared belief in the power

of youth and entrepreneurship Through Orange Corners, we proudly support young Egyptians

especially women in building businesses that foster a sustainable and prosperous future

Eng Abdallah Sallam, CEO of Madinet Masr, commented

“We see youth as the drivers of inclusive, sustainable development. Our partnership with Orange

Corners supports scalable startups that not only create jobs but deliver real social and economic value

By investing in human capital and offering mentorship, Madinet Masr is proud to shape the future of Egypt’s

innovation economy

 Orange Corners: A Global Initiative Supporting Local Impact

Launched in Egypt in 2021 as part of a broader global initiative by the Kingdom of the Netherlands

Orange Corners Egypt is implemented through Outreach Egypt in collaboration with private sector

partners and the Embassy of the Netherlands in Cairo

This initiative integrates youth into Egypt’s entrepreneurial ecosystem, enabling them to become agents

of change across diverse industries while supporting national and global development goals

In 2025 alone, 30 startups from Upper Egypt graduated in February and July, each receiving a €4,000 grant

from the Orange Corners Innovation Fund to continue scaling their businesses

Conclusion: Madinet Masr Champions Egypt’s Youth and Sustainable Future

With its long-term commitment to sustainable urban development, Madinet Masr’s support for Orange

Corners Egypt illustrates the power of public-private partnerships in transforming Egypt’s entrepreneurial

landscape By investing in youth, innovation, and inclusive growth, the company is not just building cities

but building a stronger, more resilient Egypt