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PALM Launches Egypt’s First Savings App with Zero Fees and Daily Returns

Written by: Marwa Abu Zaher

PALM, Egypt’s first goal-based and incentivized saving app, has officially launched after

securing its Portfolio Management License from the Financial Regulatory Authority (FRA)

This regulatory milestone allows PALM to directly manage individual investments, making

it the first digital investment platform in Egypt to offer professional portfolio management

to everyday users through a single, easy-to-use application The launch follows PALM’s successful

pre-seed funding round led by 4DX Ventures, with participation from Plus VC and global angel investors

marking a pivotal step in PALM’s mission to revolutionize personal finance in Egypt

A Smart Saving and Investment App Designed Around Personal Goals

The PALM app provides users with a personalized, seamless way to save and invest toward

life goals such as education, marriage, buying a car or home, or traveling As the first goal-based

saving app in Egypt, it combines customized investment plans with daily competitive returns

full fee exemption (zero deposit, withdrawal, and transaction fees), and real-life rewards tied to user milestones

PALM also offers saving plans integrated with top merchants across sectors like healthcare, electronics, appliances

and travel, giving users exclusive discounts as they save

Features That Put Egyptian Users First

Users can

Create and manage multiple saving goals simultaneously

Choose between flexible or locked saving plans

Opt for Sharia-compliant investment options only

Track daily returns, investment growth, and merchant benefits

Instantly fund goals via InstaPay or bank transfers

Redeem savings directly with partner merchants or withdraw to bank accounts

With daily progress tracking, automated saving tools, and behavioral nudges, PALM helps users

stay motivated and on track to meet their goals—making it one of the best saving apps in Egypt

Safe, Regulated, and Diversified Investments

PALM invests customer funds in a range of secure, regulated financial products, including

Gold

Treasury bills and government bonds

Shares of Egyptian companies traded on the EGX (Egyptian Stock Exchange)

All assets are custodied in local Egyptian banks, and all financial instruments comply with strict

regulatory standards, ensuring maximum security and transparency for users

Founders: Making Investment Easy, Rewarding, and Accessible for All

Mazen El Kerdany, Co-Founder and CEO of PALM, stated

“For the first time, Egyptians can experience a seamless, goal-based saving journey backed

by professional portfolio management Getting the FRA license is not just regulatory—it’s a validation

of our mission to democratize smart investing He continued

We want users to treat investing like a part of their everyday life. Whether saving for a wedding

or a child’s education, we’re giving them tools to grow their money and spend smarter, all in one app

Ahmed Ashour, Co-Founder and Chief Business Officer, added

People are either losing money trying to invest alone, or watching their savings lose value in idle accounts

We built PALM to change that making financial services once reserved for the wealthy available to all Egyptians

He emphasized that PALM helps users

Save towards personal dreams

Spend more intelligently

Receive tangible value from their money

With our exclusive merchant discounts and accessible saving options, we’re helping users make

the most out of every Egyptian pound

A New Future for Personal Finance in Egypt

The launch of PALM’s goal-based saving and investment platform signals a major leap forward

in the digital financial services sector in Egypt By providing incentivized saving, daily returns

and highly personalized investment options, PALM is redefining what it means to manage money

in a smart, meaningful, and impactful way Now available for download on the App Store and Google Play

the PALM app is set to become Egypt’s leading saving and investment app—empowering individuals to save

better, invest smarter, and live the lives they aspire to