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Al-Habeeb Group and JKFacilities Partner to Launch Landmark Happiness Plaza in New Qena

Written by: Ahmed Saad

In a landmark step toward advancing real estate development in Upper Egypt

Al-Habeeb Group has signed an exclusive strategic consulting contract with JKFacilities

a leading Egyptian firm in property management and mall operations This collaboration

marks a significant milestone in the lead-up to the launch of Happiness Plaza, a mixed-use

commercial complex located in New Qena The agreement was officially signed under the

leadership of General Abdul Rahim Manoufi, Chairman of Al-Habeeb Group, and Eng

Osama Alaa Albadry, Chairman of JKFacilities The consulting scope includes technical

administrative, marketing, and commercial services, setting the stage for the operational

readiness of the complex

Project Signing Ceremony: Leadership Teams Unite

The contract was formalized by

Mr. Ahmed Yahya Al-Noubi, Manager of Al-Habeeb Group

Mr. Saleh Abdul Rahim Manoufi, Manager of Al-Habeeb for Development and Investment

Eng Ahmed Mansour Abdul-Lah, Manager of Al-Habeeb Engineering and Contracting Company

Representing the strategic partner, the signing included

Mr. Tamer Shakir, Chairman of Joud Investments

Ms. Iysal Khalifa, Executive Director and Board Member of JKFacilities

Happiness Plaza A Multi-Use Urban Landmark in New Qena

Spanning 20,000 square meters at the main entrance of New Qena, Happiness Plaza

is designed to be the first fully integrated commercial, administrative, hotel, and entertainment

destination in the region With 80% of the construction already completed, the project is on

track for its official opening in December 2026

The complex stands out for its modern architectural design and multi-purpose spaces

offering a unique blend of medical facilities, entertainment venues, and retail outlets

It is expected to serve as a central hub for both residents and visitors to Qena

strengthening the region’s appeal as a commercial and tourism destination

Job Creation and Economic Impact for Upper Egypt

Al-Habeeb Group emphasized that this project aligns with its broader investment strategy

in Upper Egypt, which targets economic development and community growth through

diversified sectors The development of Happiness Plaza is projected to create numerous

direct and indirect employment opportunities, contributing to the region’s long-term sustainability

JKFacilities: Expanding Footprint in Egypt’s Commercial Property Sector

JKFacilities confirmed that the management and operational oversight of Happiness Plaza

further strengthens its portfolio of high-profile projects across Egypt With years of expertise

in managing malls and commercial centers, the company aims to position Happiness Plaza as a

landmark destination in Southern Egypt, combining operational excellence with innovative

investment solutionsThe partnership between Al-Habeeb Group and JKFacilities represents

a dynamic step toward redefining urban development in Upper Egypt With Happiness Plaza

set to become a cornerstone of New Qena’s commercial landscape, the project promises

to deliver both economic value and lifestyle enhancement for the region