Yalla Group Achieves AED 618 Million Revenue in H1 2025 with Strong User Growth in MENA
Dubai, UAE Yalla Group Limited (NYSE YALA), the largest online social networking
and gaming company in the Middle East and North Africa (MENA), has announced
robust financial results for the second quarter of 2025 The company reported revenues
of AED 310.7 million (US$84.6 million) in Q2, marking a 4.1% year-on-year growth
and a significant net income increase to AED 134.1 million (US$36.5 million)
For the first half of 2025, Yalla Group’s revenues reached AED 618.8 million, with
net income hitting AED 267.7 million, highlighting sustained growth and operational excellence
Growth Driven by Operational Efficiency and User Expansion
Yalla Group’s net margin rose to 43.2% in Q2 2025, driven by enhanced operational
strategies and cost efficiencies. The number of Monthly Active Users (MAUs)
climbed by 8.8%, reaching 42.4 million compared to 39.0 million in Q2 2024
a testament to Yalla’s growing ecosystem in the MENA region
CEO Yang Tao: Focus on Sustainable and Scalable Growth
Yang Tao, Founder, Chairman, and CEO of Yalla Group, expressed pride in the
company’s latest achievements
We delivered another strong set of results in Q2 2025, with revenues surpassing
the high end of our guidance Through optimized user acquisition strategies and
improved internal processes, we increased our net margin and drove efficient growth
Tao emphasized Yalla’s commitment to the MENA region’s digital transformation
“We were among the first to explore online entertainment in MENA Over a decade
, we’ve grown from a team of six to more than 800, serving over 40 million users
Our product strategy focuses on scalable, long-lifecycle offerings backed by sustainable
business models
Looking ahead, Tao confirmed plans to strengthen gaming strategies
expand external partnerships, and diversify Yalla’s product portfolio
allowing the company to explore broader game genres and deepen market understanding
President Saifi Ismail Highlights Strategic Initiatives and Community Engagement
Saifi Ismail, President of Yalla Group, attributed the strong performance to the
company’s resilient business model and engaged user base
Our financial results underline our ability to achieve sustainable growth while
delivering value across the MENA region
He also spotlighted key marketing campaigns and strategic collaborations
that fueled user engagement
A co-branded Yalla Ludo campaign with the Dubai Department of Economy
and Tourism, integrating Dubai’s cultural landmarks into gameplay
Celebrations for Yalla’s 9th anniversary, which set new records for gold coin
consumption on the platform
These initiatives strengthened our community bonds and reinforced our market
leadership, Ismail added
Future Outlook: Innovation, Expansion, and Social Impact
Looking forward, Yalla Group plans to
Enhance its product portfolio with innovative, localized offerings
Deepen regional and international partnerships
Drive social impact through meaningful user experiences
“We’re committed to creating a dynamic digital ecosystem that caters to MENA’s
evolving entertainment and social networking needs,” said Ismail
About Yalla Group Limited
Yalla Group Limited is the leading MENA-based online social networking
and gaming platform, ranked by revenue in 2022. The company operates popular
apps such as Yalla, a voice-centric group chat platform, and Yalla Ludo, which offers
localized casual games with in-game voice chat
The company’s expanding ecosystem includes
YallaChat – Instant messaging tailored for Arabic users
WeMuslim – Supporting religious observance for Arabic-speaking users
Yalla Baloot and 101 Okey Yalla – Localized casual games for regional communities
Yalla Parchis – A Ludo game customized for South American users
Through Yalla Game Limited, the company is also making strides in mid-core and hard
core gaming, capitalizing on its deep MENA market insight
