“Barwa Developments Partners with MRB to Boost Competitiveness and Investment Value of “Central Mall El Shorouk

Barwa Developments, a leader in real estate development, has signed a strategic

partnership with MRB to manage and operate its flagship project, Central Mall

El Shorouk. This collaboration aims to enhance the investment value of the mall

and strengthen its competitive advantages, ensuring a high return on investment

for clients. The project, located in a prime area of El Shorouk City, is poised to become

a key hub for commercial, administrative, and entertainment services.

Strategic Location: Central Mall El Shorouk’s Advantageous Position

Ahmed Rageh, Chairman of Barwa Developments, highlighted the prime location

of Central Mall, which spans 3,000 square meters in the heart of El Shorouk City.

The mall is strategically located near the Sakan Misr and Dar Misr projects,

as well as the Bank Complex, making it a high-traffic area with a dense population.

This location offers an ideal opportunity for commercial, administrative, and entertainment

services, catering to the growing demand for diverse services in the area.

Partnership with MRB to Ensure Excellence in Project Management

Rageh emphasized that the collaboration with MRB is part of Barwa’s strategy

to work with established entities with proven track records. He noted that effective

management is crucial to the success of any project, particularly multi-use developments

like Central Mall, which require seamless integration of various activities and services.

Barwa Developments: Expansion and Growth in New Cairo and the Administrative Capital

Barwa Developments has ambitious expansion plans for the near future,

focusing on new projects in the New Administrative Capital and New Cairo.

The company is expected to announce the details of its upcoming projects

in the Administrative Capital soon, solidifying its position as a key player in Egypt’s

real estate market.

El Shorouk City: A Prime Investment Destination

Abdel Fattah Farahat, CEO of Barwa Developments, explained that El Shorouk

City has become one of Egypt’s most prominent new cities. With its strategic location

along Cairo-Suez and Cairo-Ismailia roads, and its proximity to the New Administrative

Capital, El Shorouk City is increasingly regarded as a desirable residential and investment

destination. This makes it an ideal location for Barwa Developments’ projects.

Barwa’s Strong Presence in the Egyptian Market

Farahat further noted that Barwa has been a key player in the Egyptian market

for 15 years, successfully completing over 150 projects that meet the needs of its clients.

The company, through its affiliate Al Rajhi Urban Development, specializes

in mixed-use developments, which gives it a competitive edge in understanding

the intricacies of such projects and the specific requirements of clients.

Barwa Developments’ Expanding Commercial Portfolio in El Shorouk

Barwa owns four commercial malls in El Shorouk City, including Hub 5 Mall, Barwa Mall

Central Mall, and Center Point. Some of these malls are still under construction

alongside numerous residential developments.

This extensive portfolio reflects Barwa’s commitment to enhancing the city’s

infrastructure and offering a range of services that meet the needs of its growing population.

Central Mall El Shorouk: A Multi-Use Development

Amr Attia, Head of Barwa’s Commercial Sector, provided more details about Central Mall

which spans two floors and includes a basement and three floors dedicated to commercial

medical, and administrative activities. The project covers a total sales area

of 6,000 square meters, with units starting from 25 square meters. The mall’s first phase

has been completely sold out, and the second phase, offering a variety of units at flexible

prices, is currently available for sale. The mall is expected to begin delivery within three years.

MRB’s Role in Ensuring Operational Excellence

Dr. Mohammed Rashid, Chairman of MRB, discussed his company’s approach

to project management. MRB focuses on collaborating with developers to provide

real value to both investors and clients through professional management.

He explained that MRB’s role includes reviewing designs, offering operational

consultations, and working to maximize investment returns while minimizing

operating costs. Additionally, MRB ensures that the operational lifespan of buildings is maintained.

Rashid further noted that MRB operates according to three core principles

understanding the market, creating products that serve both developers and consumers

and providing professional management services that ensure sustainability.

With experience in over 90 projects across Egypt, including 60 in the New Administrative

Capital and 20 in the Fifth Settlement, MRB is a pioneer in emphasizing the importance

of early-stage management and operations in the lifecycle of a project.

Conclusion: A Promising Future for Central Mall El Shorouk

The partnership between Barwa Developments and MRB is a strategic move to ensure

the long-term success and profitability of Central Mall El Shorouk. With its prime location

strong management, and diverse offerings, the mall is set to become a landmark

in El Shorouk City and a key destination for businesses and consumers alike.

About Barwa Developments:

Barwa Developments is a leading real estate developer in Egypt, specializing in mixed-use

projects that offer comprehensive solutions to both commercial and residential needs.

With a history of successful projects and a forward-looking expansion strategy

Barwa is committed to delivering high-quality developments that meet the evolving

needs of the Egyptian market.

MRB is a leading company in real estate management and operations

offering a wide range of services to developers and clients across Egypt.

With extensive experience in managing mixed-use projects, MRB ensures high

operational efficiency and sustainability for every project it oversees.

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