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Tactful AI Invests EGP 250 Million to Lead Customer Experience Transformation

Written by: Iman Hassan

Egyptian AI Leader Launches Region’s First End-to-End Customer Experience Platform

Tactful AI, Egypt’s leading innovator in artificial intelligence for customer experience,

has unveiled the Middle East’s first fully integrated, AI-powered customer experience platform

developed entirely in Egypt.

The achievement follows over EGP 250 million in strategic

investments made over the past three years.

Expanding into Europe and the Middle East

The company’s AI solutions spanning conversational commerce and intelligent customer

service are now deployed across markets in the Middle East, UK, and wider Europe.

Tactful AI’s flagship platform is considered Egypt’s first global grade AI solution, currently

being exported to key European markets.

Driving Digital Revenue Growth by Up to 35%

Tactful AI’s intelligent platform manages 100% of customer interactions across digital

channels in real time, boosting team productivity and streamlining service operations.

Businesses using Tactful AI have reported 15–35% digital revenue growth within the

first few months of deployment.

Serving Multiple Sectors with Scalable AI Tools

With over a decade of expertise, Tactful AI delivers agile AI technologies to telecom,

government, hospitality, and e-commerce sectors.

Its intuitive interface combines technical robustness with user friendliness,

making it a go to solution for businesses seeking advanced digital customer engagement.

Ambitious Expansion Plans in MENA and Europe

Headquartered in Egypt with a secondary base in the UK, Tactful AI is eyeing expansion

in Saudi Arabia and the UAE.

Plans include opening local support centers and forming strategic partnerships

across the UK and Western Europe.

CEO: “We Are Exporting AI from Egypt to the World”

“We’re proud of launching the region’s first AI-native customer experience platform,

” said Mohamed El-Masry, Co-Founder and CEO of Tactful AI.

“Our next phase includes scaling globally and doubling down on investment to meet rising demand.”

Positioning Egypt as a Global AI Hub

El-Masry emphasized that Tactful AI’s success shows Egypt’s potential as a global exporter

of AI technologies, powered by skilled local talent. “We’re not just offering software,” he added.

“We’re redefining the future of customer experience proving that world-class innovation

can be built in the Middle East and tailored to its markets.”