PALM Secures 7-Figure Pre-Seed Funding to Revolutionize Goal-Based Saving in Egypt

PALM, Egypt’s first incentivized goal-based savings platform, has officially

announced the successful closing of a 7-figure pre-seed funding round.

The round was led by 4DX Ventures, with participation from Plus VC and several

renowned global angel investors.

The fintech startup is redefining how Egyptians plan, save, and achieve their financial

goals by integrating behavioral finance with embedded investment tools,

making the savings process smarter, personalized, and rewarding.

A New Era for Digital Savings in Egypt

PALM offers a seamless, personalized savings journey that empowers users to reach

both essential and aspirational financial goals—whether it’s saving for education, healthcare,

marriage, travel, or large purchases like electronics and appliances.

The platform utilizes behavioral nudges, goal tracking, and reward mechanisms to encourage

consistent saving. It intelligently allocates funds across diversified asset classes—including

fixed income, equities, and precious metals—maximizing returns and reducing risk.

In partnership with a growing merchant network, PALM also provides exclusive deals,

helping users reduce out-of-pocket expenses while increasing the real value of their savings.

Transforming How Egyptians Save and Invest

Co-founded by Mazen El Kerdany and Ahmed Ashour, PALM brings together expertise in capital

markets, digital finance, and inclusive tech innovation.

Mazen El Kerdany, CEO, is a seasoned investment executive with over $2 billion in assets under

management. His previous roles span across EFG Hermes, Beltone Financial Holding, and Egypt Post’s

investment arm.

Ahmed Ashour, COO, is a technology and finance expert with a decade of experience at Amazon,

Goldman Sachs, and several fintech startups across the EMEA and US markets.

Investor Confidence in PALM’s Scalable Impact

“We’re incredibly grateful to our investors for believing in our mission to transform financial planning

in Egypt,” said Mazen El Kerdany.
“With EGP 8 trillion in bank deposits, EGP 7 trillion in gold, and EGP 70 trillion in real estate,

the capacity to save exists. The challenge lies in the absence of accessible,

goal-aligned investment tools. PALM empowers users to save smarter, with greater

intention and better outcomes.”

The founders emphasize that PALM aligns with Egypt’s Vision 2030, contributing to financial

inclusion, economic resilience, and greater household participation in capital markets.

Backed by Leading Regional and Global Investors

Peter Orth, Co-founder of 4DX Ventures, shared:

“PALM’s approach to financial wellness is both visionary and practical. By turning everyday

spending into meaningful savings, the platform supports wealth creation at scale.

We’re proud to support this mission across Africa.”

Hasan Haider, Founder and Managing Partner of Plus VC, added:

“PALM is pioneering a smarter, more inclusive way for people to manage their money.

The team is solving a real gap in the personal finance landscape and is positioned to become a leading

fintech player in the region.”

What’s Next for PALM?

With this new funding, PALM plans to:

Accelerate user acquisition

Expand its product offerings

Strengthen its network of strategic and merchant partners

Enhance user experience through data-driven innovation

“We are changing how Egyptians save,” said Ahmed Ashour.“Managed investment options today are costly and

inaccessible for many. We aim to make goal-based saving enjoyable, culturally relevant, and personalized—helping

everyone, regardless of income, build a secure financial future.”

Empowering the Mediterranean Through Financial Technology

Looking ahead, PALM aims to expand beyond Egypt, reaching millions across the Mediterranean region.

By combining technology, behavioral insights, and inclusive financial strategies, PALM is not just building

wealth for individuals—it’s creating a resilient financial ecosystem for the future.