Madinet Masr Recognized for Sustainability and Heritage Efforts in 2025
Madinet Masr, one of Egypt’s foremost urban community developers, has been awarded the 2025 Sustainability Award by Amwal Al Ghad, honoring its growing influence in advancing sustainable development and community-focused initiatives.
This prestigious recognition highlights the company’s firm commitment to urban regeneration, heritage preservation, and the promotion of social equity, reflecting a broader vision aligned with Egypt Vision 2030 and the UN Sustainable Development Goals (SDGs).
Buyut Al-Khalifa: A Flagship Heritage Restoration Initiative
The award follows the company’s landmark launch of Buyut Al-Khalifa, a heritage restoration project that aims to revitalize Al-Rukbiyya Street in Historic Cairo—a UNESCO World Heritage Site. Part of the “Reviving Heritage” pillar under Madinet Masr’s “Cultivating Communities” sustainability strategy, the project focuses on conserving Egypt’s architectural legacy, rehabilitating deteriorating structures, and preserving cultural identity.
A Second Recognition for Sustainability in 2025
This marks Madinet Masr’s second major sustainability accolade this year. Earlier, the company received the “Heritage Project of the Year” award from Invest-Gate for supporting the restoration of Bayt Al-Razzaz’s decorative ceiling in collaboration with the Egyptian Heritage Rescue Foundation—a project that reaffirms the developer’s leadership in cultural preservation.
CEO’s Statement: Building More Than Cities
Eng. Abdallah Sallam, President and CEO of Madinet Masr, emphasized the company’s holistic vision of real estate development:
“This award validates our mission to go beyond bricks and mortar. Sustainability for us is not an option—it’s a guiding principle that shapes how we develop urban spaces, address real human needs, and contribute positively to society.”
A Multi-Pillar Strategy for Social and Environmental Impact
:Madinet Masr’s sustainability framework is built on three strategic pillars
Shelter – Developing inclusive, accessible housing solutions
Reviving Heritage – Preserving Egypt’s architectural and cultural identity
Community Uplift – Delivering philanthropic and social development programs
Expanding Social Impact Through Partnerships and Initiatives
:Madinet Masr’s impact is evident across key areas
Food Security & Humanitarian Aid
.Partnership with the Egyptian Food Bank, distributing food aid to 50,000 beneficiaries in Giza and Qalyubia
.“Together in Goodness” initiative with Al Joud Foundation, delivering 36,000 Iftar meals during Ramadan at Taj City and Sarai
Healthcare Access
.Sponsoring breast cancer treatment through a collaboration with Baheya Hospital
.Launching women’s health awareness campaigns, including free medical screenings for female employees.
Entrepreneurship & Youth Empowerment
Partnership with Orange Corners Egypt, backed by the Embassy of the Netherlands, to support young entrepreneurs—especially in Upper Egypt and the Delta—through mentorship and business training.
Shaping a Sustainable Future Through Community-Driven Real Estate
By merging urban innovation with social responsibility, Madinet Masr continues to redefine the role of real estate developers in Egypt. Its sustainability initiatives are not only improving the quality of life for communities but also reinforcing a national culture of inclusion, preservation, and long-term development.
