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Raya Electronics Expands Strategic Partnership with Lenovo and Microsoft to Empower Egyptian Enterprises with AI-Driven Digital Transformation and Seamless Migration to Windows 11

كتبت: Marwa Abu Zaher

Raya Electronics & Lenovo Renew Strategic Alliance

Raya Electronics a subsidiary of Raya Trade which is a portfolio company of Raya Holding for

Financial Investments—has announced the expansion of its long-standing strategic

alliance with global technology leader Lenovo.

This renewed collaboration is designed to

support Egyptian enterprises in their transition from Windows 10 to Windows 11,

enhancing cybersecurity, operational agility, and future-readiness as part of Raya’s

ongoing commitment to accelerating digital transformation across the corporate sector

Empowering Enterprises with Windows 11 Transition

This initiative reinforces Raya Electronics’ position as a key enabler of enterprise innovation in Egypt,

leveraging the capabilities of its dedicated Enterprise Solutions division to deliver tailored, future-proof technologies

Comprehensive Tech Solutions & Financial Services

In partnership with both Lenovo and Microsoft, Raya Electronics is offering a comprehensive portfolio

of next-generation devices and operating systems to meet the evolving demands of Egypt’s largest

business client base. Beyond hardware, the company provides an integrated suite of value-added

services—including flexible financial solutions that optimize capital efficiency, as well as robust

after-sales support and technical services to ensure operational continuity. These offerings

further cement Raya’s reputation as a trusted partner for large-scale digital transformation initiatives

A Decade of Innovation-Driven Partnership

Bassem Megahed, CEO of Raya Trade, commented: “This collaboration marks a continuation of

a decade-long success story and reaffirms the strategic alliance between Raya Electronics and

Lenovo—an alliance that exemplifies how innovation-driven partnerships can accelerate digital

transformation in the Egyptian market. Together, we are delivering advanced technology solutions

that empower businesses to navigate today’s complex challenges, particularly in cybersecurity

and infrastructure modernization”

Serving Over 500 Enterprise Clients Across Sectors

He added: “Our enterprise clients rely on Raya Electronics not only for our technology offerings

but also for our commitment to delivering a fully integrated service model—from sales and post-sales

support to tailored financial services. This investment in end-to-end value creation has enabled us

to secure the largest market share in Egypt’s enterprise IT and electronics solutions sector, offering

the most comprehensive suite of services aligned with the evolving needs of modern businesses”

Megahed emphasized the strategic value of Raya’s global alliances: “Through our partnerships

with global leaders like Lenovo, we deliver tangible value to over 500 enterprise clients—including

leading corporations, ministries, government and sovereign entities, banks, educational and cultural

institutions, energy providers, tourism operators, and new urban developments. Our mission is

to support their journey toward sustainable growth and long-term competitiveness”

Ola El Deeb, General Manager for Egypt and the Levant at Lenovo, stated: “In today’s rapidly

evolving business environment, organizations need integrated technology solutions that offer

flexibility, security, and continuous modernization. At Lenovo, we are proud to collaborate with

our strategic partner and official distributor in Egypt, Raya Electronics, to deliver a full ecosystem

of smart devices and solutions that enable a seamless transition to Windows 11—while meeting

the highest standards of cybersecurity and operational excellence.”

Lenovo’s Smart Devices for Modern Work Environments

She continued: “Lenovo’s solutions have long been a cornerstone in helping organizations build

secure, intelligent work environments. Through our renewed collaboration with Raya Electronics,

we are offering a wide range of Windows 11-enabled computing devices—including the iconic

ThinkPad series, renowned for its durability and enterprise-grade performance; the ThinkCentre

desktop line, known for its operational reliability; and high-performance workstations designed for

intensive tasks such as engineering design and data analytics”

Driving Sustainable Growth Through Collaboration

Ola El Deeb concluded by reaffirming Lenovo’s commitment to the Egyptian market

“Our strategic partnership with Raya Electronics is a key pillar of Lenovo’s expansion strategy in Egypt.

With Raya’s deep operational expertise and market reach, we are well-positioned to scale our

impact and support organizations of all sizes in building smart, secure, and sustainable digital ecosystems”