Madinet Masr Revolutionizes Real Estate Investment in Egypt as SAFE Records EGP 300M in Under 6 Months

 SAFE Applies Under FRA’s New Regulatory Framework

Madinet Masr (EGX: MASR.CA), one of Egypt’s leading real estate development companies

announced that SAFE (Secure Assets for Fixed Earnings), a first-of-its-kind fractional real estate investment platforms, is among

the first platforms to apply under the Financial Regulatory Authority’s (FRA) initiative to regulate the fractional real estate market

This step reflects Madinet Masr’s ongoing commitment to shaping a secure, transparent, and future-ready investment, while

driving innovation and enhancing investment accessibility in Egypt and beyond SAFE is emerging as a reliable

and innovative investment channel for income-generating real estate assets. Since its launch in December 2024, SAFE has

handled transactions totaling nearly EGP 300 million in inventory value, facilitated the sale of over 5,600 property shares, and

attracted more than 65,000 users within its first six months of operation. More than 3,500 investors have begun earning

monthly rental yields starting from the month following their investment, with average annual returns of 10%, many of

which are linked to the USD exchange rate. These milestones underscore the application’s strong market positioning as

one of the fastest growing proptech ventures in Egypt. By offering entry points starting at EGP 50,000 per share, the

application is expanding access to real estate ownership while advancing Madinet Masr’s strategic objective of promoting

 EGP 300M in Transactions Within 6 Months

financial inclusion, enabling wealth creation, advancing the sector and

supporting long-term sustainable developm
Commenting on the milestone, Eng. Abdallah Sallam, President and CEO

of Madinet Masr, said: “SAFE embodies our vision for delivering innovative

concepts that revolutionize real estate market by pioneering fractional ownership in Egypt

It reflects our strategic ambition to reshape the future of property investment by making it

more inclusive, accessible, and digitally enabled. The momentum we’ve seen in just a few months

confirms the market’s appetite for innovative, secure, and flexible investment models that respond

to the evolving needs of today’s investors”

He added: “As an application, SAFE is a cornerstone of our broader innovation roadmap, supporting

our vision to drive financial inclusion and sustainable economic growth through fractional ownership

As it evolves, the application will continue to empower individuals to build wealth through accessible

and smart real estate investment solutions with a robust pipeline of projects valued at over EGP 1 billion

expected within its first year

We are pleased to be among the first companies to apply under the Financial

Regulatory Authority’s (FRA) initiative to regulate the fractional real estate market”

 Over 5,600 Property Shares Sold

For his part, Salah Katamish, Senior Vice President of Investment & Strategy at

Madinet Masr, commented: “SAFE was engineered to simplify real estate investment

without compromising on security, returns, or user experience

From onboarding to portfolio tracking, every aspect of the application was built to

meet the expectations of today’s digitally savvy investors

The early numbers show a clear and growing demand for flexible, high-yielding, and trustworthy property-backed investments

We are currently expanding our property pipeline and introducing new features, further enhancing the application’s value proposition

As it continues to grow, SAFE remains committed to transparency, trust, and long-term value creation for its users, partners, and stakeholders”

 Earn Monthly Yields from Day One

Developed by Minka Development, a subsidiary of Madinet Masr, and launched under the umbrella

of Madinet Masr Innovation Labs, SAFE is an application that introduces fractional ownership to the real estate sector

It promotes transparency, aligns with national regulatory standards, and strengthens investor confidence

in the Egyptian real estate market

SAFE continues to advance as a reflection of Madinet Masr’s steadfast commitment to innovation and financial inclusion

With plans underway to introduce the application to regional markets, the company remains focused

on expanding SAFE’s impact and accessibility. Guided by a clear future vision, Madinet Masr is paving

the way for broader investment participation and sustained value creation across the real estate sector