The TriFactory organized “Tough Mudder Challenge” at Sodic East

With the participation of 1000 Athlete from 30 Nationalities The TriFactory organized “Tough Mudder Challenge” at Sodic East

Friday, October 18th, 2024 – The world-renowned obstacle course challenge,

Tough Mudder, returned once again on Friday, October 18th,

bringing high-energy excitement to SODIC Sports Club at SODIC East.

Organised by The TriFactory, this year’s event was proudly hosted by SODIC East

and saw participants of all ages pushing their limits throughout an exciting 5K course,

featuring 17 world-class obstacles.

Tough Mudder, celebrated internationally for its emphasis on physical strength,

mental grit, teamwork, and camaraderie, has been a staple event in Egypt since its introduction to the Egyptian market by The TriFactory in 2019.

This year, participants were once again pulled out of their comfort zones,

facing obstacles designed to challenge them both mentally and physically.

“We are thrilled to have brought Tough Mudder to SODIC East for the first time,

” said Ayman Hakky, Founder & CEO of The TriFactory.

“It’s always a pleasure partnering up with SODIC

and we are very happy with the turn-out in our very first edition at SODIC East.”

With a strong focus on teamwork and overcoming challenges,

the event attracted a diverse range of participants, from professional athletes to first-time mudders,

all coming together to conquer the course and cross the finish line.

The 5K course proved to be a demanding challenge,

welcoming those aged 13 and above.

The event was organised under the auspices of the Ministry of Youth & Sports,

which has consistently supported Tough Mudder since its introduction to Egypt.

The collaboration with SODIC East as the title sponsor added a new dimension to the event,

showcasing one of East Cairo’s most exciting new destinations

and enhancing the overall experience for all attendees.

In addition to the action-packed obstacle course race,

the event featured a vibrant atmosphere with music, food vendors,

and interactive sponsor booths, making it a perfect day out for participants and spectators alike.

As Tough Mudder continues to grow in popularity across Egypt,

The TriFactory looks forward to building on this year’s success

and exploring new opportunities for collaboration with SODIC East

and other partners in future editions.